02/09/2026
Clever or creepy? 👀
Event technology is getting very good at understanding attendees.
Facial recognition can make things genuinely easier. Faster check-in, smoother registration, less friction at the door.
But what happens when the technology moves beyond recognising who is there and starts interpreting how they feel?
Which session held attention. When engagement dropped. Whether the room looked interested, distracted or bored.
Useful data? Potentially.
But just because we can measure something, does that mean we should?
For us, good event technology should make the experience better for the people in the room, not simply give organisers more data.
We’re curious: where would you draw the line?