Magic Loft Playground & Cafe - Browns Bay

28/09/2026

Auckland Indoor Playground | Custom Themed Party Tables 🎈

Want to create an amazing party vibe like this? ⚡ At Magic Loft, you have plenty of flexible options to make it happen!

Many parents ask us for a party setup with NO time limits and NO moving around. Did you know you can book a custom themed table right in our Cafe Area? 🍕🍗

Here is why local parents love our Cafe Party option:
✨ Play All Day: Unlike our private party rooms upstairs (which have a time limit), having a table in the cafe means zero rushing. The kids can play for as long as they want!
✨ Super Convenient: The table is right next to the play area. Kids can eat and run straight back to play, while parents relax with a coffee in peace.
✨ Amazing Food: Enjoy our delicious party food and fantastic hot dishes that both kids and adults will love!

Whether you prefer a private party room, an exclusive venue hire, or a relaxed themed table in the cafe, we have the perfect package for your family.

28/09/2026

Looking for the best deal for your kids in Auckland? 🎟

Our Magic Loft Annual Pass is here! When you do the math, it is less than $1 a day.

For less than a single dollar, your kids get unlimited indoor play all year (closed on Christmas Day). Rain or shine, wind or storm—our indoor playground is the perfect weather-proof spot for kids to burn off energy.

But Magic Loft is more than just a play area—it is your one-stop fun destination! ✨

☕ Cafe & Restaurant: Enjoy great food and barista coffee while the kids play safely inside.
🎉 Parties & Events: Planning a party? We offer private birthday party rooms, custom cakes, and even full-venue hire for your special events.

Instead of buying one extra coffee a week, you can give your kids a perfect all-weather playdate and give yourself a real break.

📍 50 Anzac Road, Browns Bay, Auckland 0630

24/09/2026

So excited to see you again

🛝 MAGIC LOFT — WEDNESDAY 7 OCTOBER

Part of our Spring School Holiday Programme!

WE’RE HEADING TO MAGIC LOFT!

Time to get out of the centre and head over to Magic Loft Playground for a day of indoor climbing, sliding, exploring and playing. We’ll be walking from East Coast Bays Leisure Centre over to the indoor playground, where the kids can burn off some energy and have a heap of fun.

Magic Loft also has a café and arcade, so kids can bring some extra money if they’d like to purchase something while we’re there. We have the socks required for the playground, but kids are welcome to bring their own if they have them.

📅 Wednesday 7 October

🚨 THIS IS A POPULAR ONE — DON’T LEAVE IT TOO LATE!

📍 Register in person at:
East Coast Bays Leisure Centre
12 Bute Road, Browns Bay

📝 Registration form:
https://aucklandleisure.co.nz/locations/east-coast-bays-leisure-centre/

📧 Completed forms can be emailed to:
[email protected]

Get your spot sorted now!

20/09/2026

Talk about the ultimate 1st birthday flex! 🎂 To celebrate ”The Big ONE“, the family went all out by booking the whole of Magic Loft.

From the stunning black & gold setup to having the playground completely to themselves—this is what we call VIP treatment. No crowds, just uninterrupted fun and pure joy with their favourite people. 🥰

Thank you for letting us be a part of these core memories! ✨

PrivateVenue AucklandParties TheBigOne

20/09/2026

🎉 School holidays are starting next week! Looking for the perfect place for the kids to burn off some energy? 🏃‍♂️💨✨

Magic Loft Browns Bay has announced our School Holiday Special Hours! Rain or shine, it‘s the ultimate indoor playground for your little ones! ☁🎈

📅 Dates: Sept 26 – Oct 11
⏰ Hours: Open Daily | 9:30 AM – 5:00 PM
📍 Location: 50 Anzac Road, Browns Bay

🌈 Come and create unforgettable holiday memories with us!

13/09/2026

Booking the entire playground—now that’s next-level love! 🎉
To give the kids the most magical and uninterrupted fun, this amazing family booked out the whole venue! 🎈
Seeing everyone surrounded by so much love was truly the sweetest thing to witness. 🥰 Thank you for choosing Magic Loft! ✨

06/09/2026

Beat the Monday Blues with our Weekday Special! ☕🎈

The weekend might be over, but the best deals are just beginning! If you need a spot to let the kids burn off that endless energy while you actually get to finish a hot coffee, we’ve got your week sorted.

✨ The Weekday Special:
Ages 1-13: Only $12.90 for all-day play!
Under 1s: Absolutely FREE!

🚲 Double the Fun: Our new BYO Ride perk is also in full swing! Pack their balance bike or trike (just make sure the wheels are wiped clean!) and let them enjoy our safe, weather-proof indoor track.

📌 The Details:
Valid Monday – Friday
Note: Excludes public holidays & school holidays
Location: 50 Anzac Road, Browns Bay

05/09/2026

Calling all North Shore parents! 📣 Got a little one eager to practice on their balance bike or trike, but the weather isn't cooperating? 🌧🚲

In case you missed it, our Weekday Toddler Perk is in full swing! Bring Your Own Ride to Magic Loft Browns Bay and let them cruise.

✨ Why you’ll both love it:
Weather-Proof Track: A smooth, flat indoor space perfect for early riders.
Quiet Pace: Relaxed weekday mornings mean no big kids running around.
Coffee Moments: Sip a hot, barista-made coffee while watching them cruise safely.

🧽 Keep it Clean:
Our playground is a strictly grip-socks-only zone! Please make sure your little one’s wheels are wiped clean before hitting the track. (Forgot to wipe them down? No worries, we have baby wipes ready at the front desk!)

💛 Important Safety Note:
To keep everyone safe during our busy times, this perk is available on NORMAL WORKDAYS (Mon-Fri) ONLY. Bikes are NOT permitted on Weekends, Public Holidays, or School Holidays.

📍 50 Anzac Road, Browns Bay

30/08/2026

Bring Your Own Bike! 🚲 Weekday Toddler Perk

Struggling to find a safe, weather-proof spot for your little one to practice riding their balance bike or trike?

We’ve got the perfect solution for North Shore parents! Magic Loft Browns Bay is rolling out a special weekday perk just for toddlers:

🚲 Smooth & Safe Riding: Our flat, spacious indoor area means no wind, no rain, and no rough concrete—just the perfect environment for early riders to practice.

👶 Ultimate Toddler Safety: Weekdays are quiet and relaxed. Your little ones get a ”VIP track“ to cruise at their own pace without worrying about bigger kids running around.

☕ Sit Back & Relax: Keep an eye on your mini racer from our cafe while you actually get to finish a hot, barista-made coffee.

⚠ Important Note: For the safety of all children, BYO bikes/trikes are strictly limited to Monday – Friday weekdays only. No bikes are allowed on weekends due to higher foot traffic.

Pack up their favorite wheels and join us for a stress-free weekday playdate!
Location: 50 Anzac Road, Browns Bay, Auckland 0630, New Zealand

29/08/2026

Auckland Indoor Playground: Annual Pass Under $1/Day!
Looking for the ultimate rain-or-shine playdate spot? The Magic Loft Browns Bay Annual Pass breaks down to less than $1 a day! 🎡

✨ Unlimited Play: Drop in almost every day of the year (Closed on Christmas Day 🎄).
☕ Relax & Recharge: Let them burn off energy while you enjoy a hot barista coffee in peace.
💰 Unbeatable Value: Pays for itself in just a few visits!
That is a fraction of your morning coffee to keep the kids happy and save your sanity.

Location: 50 Anzac Road, Browns Bay, Auckland 0630, New Zealand

22/08/2026

Rain or shine, we’ve got your weekday playdates sorted!

Looking for a spot on the North Shore where the kids can run wild, and you can actually finish a hot coffee? Magic Loft Browns Bay has just dropped the ultimate weekday deal!

Whether you're catching up with your coffee group or just need the little ones to burn off some serious energy, we are bringing you the best value indoor playground in Auckland. ☕🏰

✨ The Weekday Special:
👦 Ages 1-13: Only $12.90 for all-day play!
👶 Under 1s: Absolutely FREE!

📌 The Details:
Valid: Monday to Friday
Dates: 24 Aug – 15 Dec 2026
Note: Excludes public holidays & school holidays.
📍 Location: 50 Anzac Road, Browns Bay, Auckland 0630, New Zealand

21/08/2026

Yes! Weekday tickets are just $12.90!

Looking for a fun and affordable way to keep the kids entertained during the week? We're rolling out an unbeatable weekday special to help you beat the cabin fever!

Let the little ones burn off that endless energy in our awesome indoor playground while you kick back, relax, and finally enjoy a hot coffee in peace. ☕

✨ The Weekday Special:
Ages 1-13: Just $12.90 for unlimited play!
Under 1s: Play completely FREE!

Tag your coffee group or playdate besties in the comments below and lock in your next catch-up!

📌 The Details:
Valid: Monday to Friday
Dates: 24 Aug – 15 Dec 2026
Note: Excludes public holidays & school holidays.

20/08/2026

Magic Loft Browns Bay AKL Indoor Playground | 80+ Dedicated Parking Spaces! 🚗
Taking the kids out? Easy parking makes all the difference! At Magic Loft Browns Bay, we offer over 80 exclusive parking spots just for our guests.
Enjoy a stress-free day out with the family! 🎉

15/08/2026

✨ This weekend, a special mystery guest visited Magic Loft Browns Bay! Our adorable mascot dropped by to share some wonderful moments with the kids. From high-fives to happy hugs, the playground was full of laughter and joy!

Check out the video below to feel the amazing weekend vibe!
📍 Magic Loft Browns Bay

10/08/2026

The ultimate Whole Roast Lamb in Auckland! 🐑🔥 Golden, crispy skin and super juicy meat. The perfect feast for your next private party or birthday! 🎉🍖
📍 Magic Loft, Browns Bay (North Shore)

08/08/2026

🎂 Stunning Designs! Let's bring your kid's dream cake to life! 🎉

Minecraft, LEGO, PAW Patrol, Cinnamoroll... whatever your little one loves, our custom cake options are endless! ✨

Paired perfectly with our 40+ themed party rooms for a flawless look. We specialize in an ultra stress-free, one-stop party experience: venue + decorations + custom cake, all sorted out in one go! Parents, just bring the kids and have fun—leave the rest to us! 🥳

👇 What theme are you picking for your kid's birthday this year?

07/08/2026

The Ultimate Hassle-Free, One-Stop Kids' Birthday Party is Here! 🎉

Want to throw the perfect birthday party for your little one, but dread the stress of planning and decorating?
Experience the most effortless, stress-free way to party! 🎈
The venue is set, and the fun is ready to begin!

🌟 40+ Amazing Themes to Choose From: Mario, Lilo & Stitch, Mickey Mouse… there’s guaranteed to be one that steals your child’s heart!
🌟 Stunning Venue Decor: Say goodbye to party-planning anxiety! We create the perfect festive vibe and completely free up parents' hands. 🙌
🌟 All-Inclusive Dedicated Service: We’ve got everything covered—even the matching themed cake is included! 🎂

You don't need to sweat a single detail. Just bring your kiddo and a good mood, and get ready to have a blast at our indoor playground! 🥳 Happiness should always be this simple!

02/07/2026

🎉 School Holiday Extended Hours at Magic Loft Browns Bay! 🎉

To give families more time for fun, we're extending our weekday opening hours during the school holidays!

📅 School Holidays: 4 July – 19 July
⏰ Weekdays: 9:30 AM – 5:00 PM (Extended by 1 hour!)
⭐ Matariki Day: 9:30 AM – 5:00 PM

Come and enjoy:
🛝 Auckland's favorite indoor playground
🎂 Amazing birthday party packages
☕ Coffee & snacks for parents
❄️ A warm, dry place for kids to burn off energy this winter!

📍 50 Anzac Road, Browns Bay
📞 09 280 1555
📧 [email protected]

We can't wait to welcome you and your whānau this school holiday! 💜