16/09/2026
We’re thrilled that our little brand ambassador has taken out the Kantar Ad Impact Award for August 🥳👏🐘
But there’s more to our little elephant than meets the eye…
🐘 He/She’s not AI-generated! Baby Elephant’s a CGI (computer-generated) elephant, digitally brought to life using references from a real elephant at the Elephant Transit Home in Sri Lanka. This allowed us to tell our story and bring our values to life without disturbing a real elephant during filming.
📍From New Zealand to the world - The original idea came from Daron Curtis, who has been behind Dilmah NZ’s marketing campaigns for more than 30 years. The CGI elephant was then brought to life by Toybox, a New Zealand creative company, and has since become a little ambassador for Dilmah, appearing in campaigns across the world.
So next time you sip a cup of Dilmah, remember: there’s so much good beyond the cup. 🍃
Read the full story:
Kantar’s August Ad Impact win goes to Dilmah with ‘Making the world a better tea’, a powerful example of purpose-led branding.