Lab Hilversum

Lab Hilversum Lab Hilversum a sweet and savory new store created by Primo Hilversum.

26/09/2026

Tiramisu Pumpkin Spice.🍁🎃

The classic tiramisu has had a makeover for autumn. Warm pumpkin spice meets creamy mascarpone and is dusted with cocoa. It’s ready to satisfy all your autumn cravings.

Available now at LAB before it disappears with the season. 🍂 ✨

22/09/2026

From a break-in to a beautiful reminder of what community means. ❤️

After what happened, our neighbour Emad stepped in to help us repair the entrance so we could keep going and we thanked him the LAB way: with cake. 🎂🤝

Now our story has even made the newspaper. 📰

We helped each other, stayed open, and came back stronger than before.

A broken window won’t break our spirit. ❤️‍🔥

21/09/2026

Autumn is here, and so are the autumn pastries 🍂 This season LAB made a pumpkin spice tiramisu, and it was Mattia’s first time ever trying pumpkin spice. Team pumpkin spice or not for you? 🎃

06/09/2026

Some cakes are simply sweet
Others feel like pure magic ✨🦋

04/09/2026

POV: you walk into an Italian pastry shop for a sweet… but forgot to make a reservation 🐦‍⬛🇮🇹😂

We had a very unexpected customer at LAB today.

What do you think he wanted to order? 👇

29/08/2026

Kylie got the cake. Hilversum got everything. The gemstones has landed at LAB and it’s not just the cake that sparkles. Would you order this, or is it too much?

hilversum patisserie dessert foodtok labhilversum

27/08/2026

The viral gem cake has arrived in Hilversum. Mattia takes his desserts seriously, so this one was a lot to process. Would you order a cake like this, or is it too much? 💎🍰


📍 LAB - Italian Pastry Shop, Bussumerstraat 51, Hilversum

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29/07/2026

Vegan Desserts from LAB🩷💚

Brightly coloured tartlets, creamy tiramisu with no compromises: the vegan options here never compromise on flavour. Because delicious desserts are for everyone, without exception. 🌱🍰

📍Bussumerstraat 51, Hilversum

24/07/2026

Your dream cake, made just for you. 🎂✨

At LAB Hilversum, we specialize in custom cakes for every occasion. Share your idea, and we’ll turn it into something unforgettable.

📩 Order yours today!

22/07/2026

Tiramisu Wedding Cake 👰🏼‍♀️🤵🏻‍♂️

Soft layers, mascarpone that melts with every forkful, and a hint of cocoa to make it all even more special. The perfect cake for the sweetest day of your life, by LAB. 💍🍰

Adres

Bussumerstraat 51
Hilversum
1211ET

Telefoon

+31683968668

Website

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