10/06/2024
🇮🇹 Activation for ! 🇮🇹
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As promised, here are the crisp pictures from the activation we created for Fila! Our booth had three areas:
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The Fountain: An eyecatcher fountain welcomed you as you approached the booth. Visitors could participate by posting an Instagram story, tagging , throwing a numbered Fila-branded coin in the fountain, and leaving their phone number. Every 20 minutes, we picked a coin and called the person to tell them they won! This easy-to-understand activation kept the booth busy and generated lots of user content and exposure.
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The Pizzeria: As you entered Sneakerness, you saw the hand-painted sign rising above the crowd from the pizzeria façade. Inside, you could order three different pizzas and receive the Fila x Sneakerness Wayne sneaker. After eating, you’d get a fresh espresso made with a Marzocco. We also gave out custom Fila Wayne Pizzeria Polaroids as souvenirs. The restaurant had a custom-built XL wine rack holding over 80 pairs of sneaker boxes, visualizing the limited stock. Besides two classic dinner tables, we created a big bar along the booth, giving space for people to stand and peek inside. It became the perfect hangout for sneaker enthusiasts.
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The Piazza: We showcased the sneakers in an accessible way to attract people who might be too shy to engage with the booth. We used an old market stand outside the booth, displaying the sneakers as if they were food products, blending perfectly with the larger concept and giving our salespeople a chance to start conversations with potential customers.
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If you also want an activation that’s well thought out and not super awkward in practice, hit us up!
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