We are an evolving retailer of food products developing a retail platform that has the capacity to compete with the open retail markets, starting from the markets in Ibadan, Oyo State. Our specific aim is to contribute to food security by increasing access to food through shortening the gap between consumers and the open market via order-delivery mode of retail. We will focus attention on providin
g safe, hygienic and quality food products at appropriate quantities and for competitive prices while utilizing both web-based, mobile telecommunication and offline modes of marketing. Our attention also will be directed towards achieving quality packaging of our food products while at the same time making sure, that the freshness and quality of our food products are not at any point in time compromised. Our client focus shall be on the working class section of the urban society who has the monetary capacity to purchase food across a broad range of nutritional provisions, but are exposed to food insecurity due to the constraints of time that their work imposes on them. This means that instead of going through the stress of leaving their workplaces at inappropriate hours to meet household food demands, we will be taking the market instead to their doorsteps such that they can more effectively combine work and household nutrition.
