Soon Specialty Coffee - Direct Fire Roaster

Soon Specialty Coffee - Direct Fire Roaster First Direct Fire coffee roaster in Malaysia

SSM No: 002912741-H
(1)

Grateful to be the 3rd Runner-Up at the HB Best Batch Roaster Contest 2026Huge thanks to  for organising a great competi...
30/01/2026

Grateful to be the 3rd Runner-Up at the HB Best Batch Roaster Contest 2026

Huge thanks to for organising a great competition, for the venue and strong support team, and for sponsoring a beautiful Ethiopia Guji Washed — clean, consistent, and high quality.
Shoutout to (2nd Runner-up)for fighting this together 💪

From Segamat all the way — Segamat Power! ⚡️

For this competition, I focused on green analysis (density, moisture, screen size), followed by IKAWA sample roasting and cupping to understand flavour potential.

The competition roaster had strong airflow and convection heat, so I chose a faster roast with extended developmentto build sweetness while keeping clarity.

Result in the cup: bright acidity, floral notes, dark berries, high sweetness, and a long tea-like finish.
Great learning experience, pushed me out of my comfort zone.

This competition was full of strong roasters — huge respect to all fellow competitors. Every batch showed skill, understanding, and care for the coffee. Learned a lot from watching and sharing ideas with everyone

See you at the next competition!

CNY is Coming!

 We’ve given all our Drip Coffee Boxes a fresh new look with our Chinese New Year packaging 🧧✨
To celebr...
21/01/2026

CNY is Coming!

 We’ve given all our Drip Coffee Boxes a fresh new look with our Chinese New Year packaging 🧧✨

To celebrate the season, Soon Specialty Coffee is excited to launch our CNY Special Beans, and for the first time, our Single Origin 5-in-1 is now available in drip coffee format—perfect for gifting or enjoying anytime, anywhere.

Let this Chinese New Year be filled with great coffee, joy, and prosperity.

Happy Chinese New Year from Soon Specialty Coffee! ☕🧨


 


XMAS SPECIAL — YUKI BlendCrafted from 3 months of rigorous test roasting and cupping, YUKI was created to bring surprise...
11/12/2025

XMAS SPECIAL — YUKI Blend

Crafted from 3 months of rigorous test roasting and cupping, YUKI was created to bring surprise, fun, and joy to your year-end cup. A festive blend that’s bright, jammy, and full of character.

• Ethiopia Jorroo Natural – 60%
Vibrant berry sweetness and lively acidity.
• Ethiopia Guji Shakisso Natural G1 – 30%
Floral black-tea elegance with smooth natural depth.
• Colombia Finca Milan Watermelon Nitro – 10%
A playful twist with candy-like sweetness.

Taste Notes - Berry Jam • Black Tea • Cookies
Roast Level - Light Roast
Flavour Ratings
Acidity: ★★★★☆
Sweetness: ★★★☆☆
Bitterness: ★☆☆☆☆


Suitable for Espresso or Handbrew.

End your year with YUKI — a cup filled with festive joy. 🎄✨

Once upon a festive season, we challenged YUKI to bring Christmas magic into a cup.So for 3 whole months, we roasted, cu...
04/12/2025

Once upon a festive season, we challenged YUKI to bring Christmas magic into a cup.

So for 3 whole months, we roasted, cupped, adjusted, argued, celebrated… and finally, YUKI said,
“Ok lah, this one got holiday vibes.” 😆✨

We built this blend like a Christmas story:
🍇 Ethiopia Jorroo Natural (60%) – the juicy, berry-jam beginning
🍓 Ethiopia Guji Shakisso G1 (30%) – the smooth, black-tea middle
🍉 Colombia Finca Milan Watermelon Nitro (10%) – the fun, surprising plot twist

The result?
A cup that tastes like Berry Jam, Black Tea & Cookies —
and yes, it brings those festive flavours that make your coffee say “ho ho ho.” 🎅🎄

Lightly roasted, bright and sweet, YUKI is here to follow you through the final chapter of the year —
one joyful sip at a time. ✨❤️

Perfect for handbrew or espresso.
Perfect for ending your 2025 story with a smile.


22/11/2025

And that’s a wrap.
Thank you for showing up, supporting us, and making Coffee in the Clouds a moment we’ll never forget.

☕ Get ready for our biggest sale of the year!
This 11.11, it’s your chance to restock your favorite coffee beans and dri...
10/11/2025

☕ Get ready for our biggest sale of the year!

This 11.11, it’s your chance to restock your favorite coffee beans and drip bags at 30% OFF — one day only.

Whether you love bold espresso blends or smooth filter profiles, this is the perfect time to fill your shelves and fuel your mornings with great coffee.

Don’t miss it — once a year only!

☕ We’re hiring baristas for Coffee & Friends Festival 2025! 💥📍 Sunway Velocity Mall
🗓 7–9 Nov 2025 (3 days)
💰 RM120–150+...
03/11/2025

☕ We’re hiring baristas for Coffee & Friends Festival 2025! 💥
📍 Sunway Velocity Mall
🗓 7–9 Nov 2025 (3 days)
💰 RM120–150++/day + food & allowance
✨ Min. 1 year experience
Love coffee, people & good vibes? Come join the team 🤎
📲 WhatsApp Gideon: +6014-6690131

06/10/2025

It’s wrap!!
Thank you for organizing such a wonderful event! Hope to see you guys again in next time!

We here to be part of Malaysia Coffee Week 2025!This year, we’re bringing more than just coffee — we’re bringing our pas...
03/10/2025

We here to be part of Malaysia Coffee Week 2025!
This year, we’re bringing more than just coffee — we’re bringing our passion, creativity, and the drinks we’re most proud of. 💛

At our booth, you’ll get to experience our signature drinks (Lady & gentlemen) & beverage with different beans. Whether you’re a long-time coffee lover or just starting your journey, we’ve got something you’ll fall in love with.

And here’s the best part — we’re offering an exclusive event promo: up to 25% OFF on all coffee beans and drip coffee box. This deal is only available during Malaysia Coffee Week, and only while stocks last. So make sure you don’t miss out!

Come find us at our booth, taste something new, chat with our team, and let us share our story with you. Coffee is more than a drink — it’s a way to connect, inspire, and celebrate moments together.

See you at MCW 2025!

✨ From the highlands of Guji, Ethiopia 🌍Our Shakiso Wako Organic grows at 1870–2000 masl, cared for without chemicals an...
11/09/2025

✨ From the highlands of Guji, Ethiopia 🌍

Our Shakiso Wako Organic grows at 1870–2000 masl, cared for without chemicals and naturally processed at the Sewana washing station.

Born from Ethiopia’s heirloom varieties 74110 & 74112, this cup shines with tropical fruit brightness, gentle floral notes, and a smooth milk chocolate finish 🍫🌸🥭.

Roasted medium light at Soon Specialty Coffee, perfect for your espresso or hand brew ritual ☕💛

🚀 We’re hiring promoters!
Join Soon Specialty Coffee at Malaysia Coffee Week 2025 ☕✨📍 One Utama Shopping Centre, PJ
🗓 2 ...
08/09/2025

🚀 We’re hiring promoters!

Join Soon Specialty Coffee at Malaysia Coffee Week 2025 ☕✨

📍 One Utama Shopping Centre, PJ
🗓 2 – 5 October 2025
💰 RM120–150++/day + allowance & commission

Love coffee & events? This is your chance to shine 🌟
📲 WhatsApp Gideon: +6014-6690131

Address

8, Jalan Utama, Taman Utama
Segamat
85000

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+60146690131

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