What are the opening hours?

Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00

Soon Specialty Coffee - Direct Fire Roaster

Home
Malaysia
Segamat
Soon Specialty Coffee - Direct Fire Roaster

First Direct Fire coffee roaster in Malaysia

SSM No: 002912741-H

31/08/2026

THE CUP TASTER EXPERIENCE

A little sharing, a lot of tasting, and plenty of guessing.

Our manager Gideon Hong — Malaysia Cup Tasters Champion — shared his experience, training methods, and competition tips with everyone.

From understanding taste sensitivity and cup tasting techniques to actually putting your palate to the test, we hope everyone walked away with something new and maybe a slightly more sensitive tongue too

A huge thank you to everyone who came all the way from JB, KL, and of course our Segamat folks! Thanks for tasting, learning, sharing, and having fun with us. You guys were awesome!

And a big shoutout to Drunk Coffee Roasters for supporting the event and sponsoring some of the beans.
If you’re looking for delicious single-origin filter coffee, definitely drop them a DM!

See you at the next one. Maybe we’ll make it even harder next time?

05/08/2026

We’re turning 9 on 8.8.26 🎉

Nine years ago, we started with a cafe in Segamat town and a dream to share it with more people. Along the way, there were challenges, mistakes, long days, and many lessons—but also countless meaningful moments that kept us moving forward.

Thank you to everyone who has supported us, trusted our coffee, shared our journey, and grown together with us. We truly would not have made it this far without you.

Every year, we remind ourselves to keep learning, improving, and becoming better than we were before.

To celebrate our 9th anniversary, we’ll be launching special promotions and exciting new coffees on our website on 8.8.

This celebration is not only about us—it’s about everyone who has been part of these nine years.

Thank you for growing with us. Here’s to many more cups, stories, and years together.

31/07/2026

❤️❤️

29/07/2026

🏆 The Cup Tasters Experience
Ever wondered how a Cup Tasters Champion trains?

Join me for an interactive session where I’ll share my journey from daily practice to becoming the Malaysia Cup Tasters Champion, along with my competition strategies, tasting techniques, and the actual coffees I used during training.

In this interactive workshop, I’ll take you behind that journey—sharing the training methods, competition insights, and the coffees that helped shape every step.

You’ll also get to experience a real Cup Tasters challenge and see whether you can spot the different cup! ☕️👀

📅 Saturday, 29 August 2026 ⏰ 10:00 AM – 11:30 AM 📍 Soon Specialty Coffee 🎟️ Registration fee: RM30

Limited seats available.
RSVP: 014-6690131 — Gideon or Link in bio

trainyourpalate

30/01/2026

Grateful to be the 3rd Runner-Up at the HB Best Batch Roaster Contest 2026

Huge thanks to for organising a great competition, for the venue and strong support team, and for sponsoring a beautiful Ethiopia Guji Washed — clean, consistent, and high quality. Shoutout to (2nd Runner-up)for fighting this together 💪
 From Segamat all the way — Segamat Power! ⚡️

For this competition, I focused on green analysis (density, moisture, screen size), followed by IKAWA sample roasting and cupping to understand flavour potential.
 The competition roaster had strong airflow and convection heat, so I chose a faster roast with extended developmentto build sweetness while keeping clarity.

Result in the cup: bright acidity, floral notes, dark berries, high sweetness, and a long tea-like finish.
Great learning experience, pushed me out of my comfort zone.  This competition was full of strong roasters — huge respect to all fellow competitors. Every batch showed skill, understanding, and care for the coffee. Learned a lot from watching and sharing ideas with everyone
 See you at the next competition!

21/01/2026

CNY is Coming!   We’ve given all our Drip Coffee Boxes a fresh new look with our Chinese New Year packaging 🧧✨ 
To celebrate the season, Soon Specialty Coffee is excited to launch our CNY Special Beans, and for the first time, our Single Origin 5-in-1 is now available in drip coffee format—perfect for gifting or enjoying anytime, anywhere. 
Let this Chinese New Year be filled with great coffee, joy, and prosperity.  Happy Chinese New Year from Soon Specialty Coffee! ☕🧨 
   

11/12/2025

XMAS SPECIAL — YUKI Blend

Crafted from 3 months of rigorous test roasting and cupping, YUKI was created to bring surprise, fun, and joy to your year-end cup. A festive blend that’s bright, jammy, and full of character.  • Ethiopia Jorroo Natural – 60% Vibrant berry sweetness and lively acidity. • Ethiopia Guji Shakisso Natural G1 – 30% Floral black-tea elegance with smooth natural depth. • Colombia Finca Milan Watermelon Nitro – 10% A playful twist with candy-like sweetness.  Taste Notes - Berry Jam • Black Tea • Cookies Roast Level - Light Roast
Flavour Ratings Acidity: ★★★★☆ Sweetness: ★★★☆☆ Bitterness: ★☆☆☆☆ 
 Suitable for Espresso or Handbrew. 
End your year with YUKI — a cup filled with festive joy. 🎄✨

04/12/2025

Once upon a festive season, we challenged YUKI to bring Christmas magic into a cup.

So for 3 whole months, we roasted, cupped, adjusted, argued, celebrated… and finally, YUKI said,
“Ok lah, this one got holiday vibes.” 😆✨

We built this blend like a Christmas story:
🍇 Ethiopia Jorroo Natural (60%) – the juicy, berry-jam beginning
🍓 Ethiopia Guji Shakisso G1 (30%) – the smooth, black-tea middle
🍉 Colombia Finca Milan Watermelon Nitro (10%) – the fun, surprising plot twist

The result?
A cup that tastes like Berry Jam, Black Tea & Cookies —
and yes, it brings those festive flavours that make your coffee say “ho ho ho.” 🎅🎄

Lightly roasted, bright and sweet, YUKI is here to follow you through the final chapter of the year —
one joyful sip at a time. ✨❤️

Perfect for handbrew or espresso.
Perfect for ending your 2025 story with a smile.

Address

8， Jalan Utama, Taman Utama
Segamat
85000

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+60146690131

Website

https://soonspecialtycoffee.com/

Alerts

Be the first to know and let us send you an email when Soon Specialty Coffee - Direct Fire Roaster posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Restaurant in Segamat?