The range of food in Singapore reflects the diversity of traditions and culinary influences that have been brought to the island by early immigrants from China, Europe, the Malay Peninsula and the Indian sub-continent decades ago. The resulting mélange can be experienced in style at Prima Taste Restaurant which celebrates this delicious diversity with the varying yet distinct Singaporean aromas an
d ingredients. Prima Land (Pvt) Limited, the franchise holder of Prima Taste Restaurant, aims to acquaint the world with Singapore’s food heritage and reinforce Singapore’s reputation as a food paradise. The chain of restaurants has not only established a reputation for authentic Singaporean food, but also rich tastes and premium quality. This flagship restaurant boasts an elegant ambience with a distinctly Singaporean décor, featuring motifs of Singapore’s national flower – the orchid and a photo-montage of old and modern Singapore. A well designed ‘show kitchen’ adds to the experience and turns out a comprehensive menu of more than 60 Singapore favourites such as its signature dishes - including the Singapore Chilli Crab, Hainanese Chicken Rice (poached chicken with chicken fragrant rice), Laksa (rice noodles in spicy coconut broth), Singapore Curry and Satay (spiced barbequed meat skewers) as well as Bah K*t Teh (herb & pepper pork rib soup). To achieve the most authentic results, the restaurant uses the famous Prima Taste ready-to-cook pastes and sauces manufactured by Prima Food Pte Ltd in Singapore. These pastes and sauces are developed by a dedicated R&D team comprising master chefs and food technologists with excellent industry track records. To produce the finest flavours, Prima Food source and select premium quality ingredients from around the world. There are consistent and stringent quality checks on all ingredient supplies for Prima Taste to ensure that variables such as weather or seasonal changes do not affect the final products. The products are now used exclusively at all our Prima Taste restaurants the world over. Prima Taste was named Promising Franchisor of the Year 2006 for its successful franchise model. Today, the award winning Prima Taste brand franchise has expanded to a network of 10 restaurants in 8 cities such as Singapore, Beijing, Colombo, Ho Chi Minh City, Shanghai, and Surabaya.
