23/07/2026
Today, I was pleased to receive notice that the renewal of our trademark for the words 'Doi Ka Noi' and the chilli head girl logo has been approved in my name. Protecting the logo that I had designed as a surprise for Noi and the restaurant name which came from of a funny conversation between the two of us, is very important for me to maintain control of it.
The original brief for the logo was simple..."I want a picture of Noi with chillis on her head, holding a fish."