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Johnny Matcha

Farm Direct matcha

27/05/2025

This is the Samidori cultivar in Uji-Shirakawa, just before harvest. It’s hand-picked, lightly steamed, and dried, then rested in cold storage for up to three months—a tradition in Uji that helps the flavor round out and deepen. After resting, the leaves are de-stemmed, de-veined, and slowly milled into matcha at just 30 grams per hour per stone mill. Though harvested in May, this matcha won’t be ready until late summer. Tsuji-san doesn’t rush what’s been refined over generations.

22/12/2024

🏆 Exclusive Matcha Giveaway 🏆

We’re excited to give you the chance to win some of the finest matcha and tea tools in the world, including award-winning matcha crafted by Tsuji-san.

🥇 Grand Prize:

• Competition Grade Asahi Matcha (20g): Valued at $250, this matcha placed 3rd in Japan’s National Tea Competition this year, scoring an incredible 198/200. What makes it even more special is the painstaking process it goes through—each tencha leaf is inspected by hand with chopsticks to remove even the smallest imperfections. This labor-intensive step ensures unparalleled purity!

• Suikaen Chasen: Handmade by a 25th-generation chasen master in Nara, these whisks have been crafted by the same family for over 530 years!

• Sanko Chawan: A newly designed bowl with an ergonomic shape to make whisking matcha effortless, even for beginners.

🥈 Second Place:
• Competition Grade Samidori Matcha (20g) valued at $200

🥉 Third Place:
• Shirakawa Gokou Matcha (20g)

How to Enter:
1. Follow us.
2. Like this post and share it to your story.
3. Tag three friends in the comments.

✨ Bonus Entry: Post a photo or video of you with your Johnny Matcha bag or tin, and use the hashtag .

Giveaway Ends: January 2nd, 2025
Winners Announced: January 3rd, 2025

Don’t miss your chance to experience matcha crafted at the highest level. Good luck! 🍵

01/03/2024

Just a couple of things I’m missing from Japan, excited to be back in a couple of months!

This year’s trip we’re focusing on:

1. Telling the stories of the incredible people that we work with!

2. Giving you an inside look at what the harvesting & post-harvesting processes look like.

3. Planning our “Know The Source Experience” for 2025 👀😎

29/02/2024

Cultivar: Samidori

Style: Koicha

Sweet: Wagashi

Koicha has been described as “intense” and “hard to drink,” and that’s exactly how I used to describe it myself—until I tried Tsuji-san’s single cultivar matcha!

It’s extremely good as Koicha! It made me realize that the only reason koicha gets a bad reputation is because the majority of people who have drunk it didn’t have it with a high enough quality of matcha. If I had to guess, I’d say less than 1% of matcha can actually be enjoyed as koicha. The best koicha will always come from single cultivar tencha, which is extremely hard to grow and perfect!

27/02/2024

Last year, we were invited to visit a father and son at their Ishi Usu factory, where they manufacture some of the best stone mills in all of Japan! We weren’t able to purchase one at that time but are making it a priority this year.

Let us know in the comment section if you want Johnny Matcha to start milling fresh matcha stateside!

11/12/2023

If you’re keen to master the art of using a Chashaku (Japanese matcha scoop), but are daunted by the prospect of getting the right matcha dose, this guide’s for you. Especially without a scale, it can be tricky at first.

Here’s a tip:

when the matcha rests perfectly on the Chashaku’s curve, that’s about 0.5g. So, four scoops should give you the ideal 2g for your chawan.

But initially, I’d still recommend using a scale to really get a feel for what 2g looks and feels like.

How do you measure your matcha? Share your methods or any questions you have in the comments!

01/12/2023

🚨 Subscribe and Save is officially available for one of our most popular blends!

If you regularly drink matcha and matcha lattes, make sure to check out this option on our website! 🤝🍵

22/11/2023

Crazy for iced matcha? 🍵 Here’s a simple recipe for a 16oz delight:

• Whisk 2g of matcha with 3oz of water until smooth.

• Fill a cup with 5oz of ice cubes.

• Pour in 8oz of your favorite milk.

• Top with the matcha mix.

Sweeten as you like, give it a stir, and savor your homemade matcha latte!

𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐭𝐫𝐲 𝐭𝐡𝐢𝐬 𝐰𝐡𝐢𝐥𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐨𝐮𝐭 𝐚𝐧𝐝 𝐚𝐛𝐨𝐮𝐭, 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐯𝐢𝐬𝐢𝐭 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐚𝐧𝐲 𝐚𝐦𝐚𝐳𝐢𝐧𝐠 𝐜𝐨𝐟𝐟𝐞𝐞 𝐬𝐡𝐨𝐩𝐬 𝐭𝐡𝐚𝐭 𝐮𝐬𝐞 𝐨𝐮𝐫 𝐦𝐚𝐭𝐜𝐡𝐚!

21/11/2023

This Asahi cultivar matcha, grown by the esteemed Mr. Kiyoharu Tsuji in the lush Uji region, offers a savory profile with a hint of marshmallow sweetness, enhanced by a subtle vanilla essence. Celebrating Tsuji-san’s innovative cultivation methods, this matcha is rich in theanine, promising a calm and focused enjoyment.

21/10/2023

🍵 We’re excited to announce we’ll be at the Hawthorne Fall Market tomorrow. Swing by between 10am-4pm and have some matcha with us! 🍂 See you at 2927 Central Ave!

25/09/2023

Who’s ready for some fresh matcha content!?! 🙋‍♂️

住所

Uji-shi, Kyoto