24/06/2025
At Pitti Uomo 108, numbers grew by 3% compared to last June. In total, over 11,400 buyers attended the event, with overall visitor numbers exceeding 15,000.
Once again, the flagship fair of men’s fashion demonstrated its vitality and dynamism, opening the door to a season that everyone hopes will bring renewed momentum to sales and consumer spending.
The attendance figures for buyers and visitors at the 108th edition of Pitti Immagine Uomo
confirmed the positive forecasts made
beforehand and send a strong signal to the entire men’s fashion and lifestyle industry and the international market: foreign buyers increased by nearly 3% compared to June 2024, while Italian buyers — steady until mid way — registered a slight drop, due primarily to national transport strikes that affected Thursady afternoon and Friday morning.
Final figures registered approximately 5,450 international buyers and just under 6,000
Italian buyers. The leading foreign countries represented include: Germany, United Kingdom, Spain, Netherlands, Japan, Turkey, United States, France, Switzerland, Belgium, China, Greece, Poland, Portugal, Russia, Austria, South Korea, Canada, Denmark, and
Australia.
“It’s not just about the numbers,” added Agostino Poletto, General Director of Pitti Immagine. “The atmosphere over these four days has been truly positive, right from the start. The main credit goes to the more than 740 exhibitors who believed in the fair and invested in it with collections that blend heritage craftsmanship with innovative creativity, and that infuse modern relevance and functionality into diverse expressions of men’s style.”
