The Data Appeal Company

08/10/2026

European travel demand is opening up new opportunities for destinations across the U.S. Central States. But understanding that opportunity takes more than tracking arrivals.

Which European source markets show the strongest potential? What are travellers looking for? How does demand differ across markets and destinations? And how can these signals inform more targeted destination strategies?

Ahead of our participation in the 2026 Travel and Tourism Research Association CenStates Annual Conference, our latest analysis takes a closer look at European travel demand across the Central States, connecting market potential, traveller preferences and demand patterns to the strategic questions facing DMOs today.

Download the full analysis for free. ⬇️

Download our free analysis to better understand and capture European travel demand in the US Central States.

06/10/2026

Argentina’s tourism landscape is entering a new phase.

Stronger air connectivity, growing long-haul capacity and rising demand from key international markets are reshaping Argentina’s role in global tourism, creating new opportunities to diversify demand and strengthen its international appeal.

Our latest analysis for FIT - Feria Internacional de Turismo de América Latina 2026 explores the trends behind this growth – and what they mean for the country’s tourism future.

Argentina strengthens its international tourism competitiveness with a +15.8% increase in air connectivity. Read the full press release.

29/09/2026

📅 SAVE THE DATE

Spesa, sentiment, domanda aerea: come integrare i dati per guidare le strategie della tua destinazione?

Il 6 ottobre Data Appeal, Mastercard e la Camera di commercio di Torino si riuniranno in questo nuovo webinar per approfondire come fonti dati diverse possano lavorare insieme e diventare strumenti concreti a supporto delle strategie delle DMO.

Durante il webinar parleremo di come utilizzare i dati per:

🔸 Individuare i mercati e i segmenti di domanda più rilevanti
🔸 Valutare l’impatto di campagne ed eventi
🔸 Supportare strategie di destagionalizzazione
🔸 Misurare le ricadute economiche sul territorio
🔸 Ottimizzare gli investimenti promozionali
🔸 Migliorare l’esperienza dei visitatori

Un confronto che partirà dal caso di successo di Torino, mettendo in relazione dati di spesa Mastercard e insight di Data Appeal su sentiment, domanda aerea e comportamento dei visitatori.

🔗 ISCRIVITI QUI: https://tinyurl.com/nhznuzh6

28/09/2026

Dal 14 al 16 ottobre 2026 torna al Rimini Expo Centre il TTG Travel Experience, la manifestazione leader nel Mediterraneo per il turismo mondiale.

Noi saremo lì, come sempre, ma con tante cose nuove da raccontare.

📍 Ci trovi allo stand C4/115: vieni a conoscere il nostro team e a vedere da vicino le novità di Data Appeal.

ℹ️ https://tinyurl.com/yxjbb2aa

26/09/2026

🇸🇻 This year, the global tourism community gathers in El Salvador for the World Tourism Organization (UNWTO) , under a theme deeply relevant to our industry’s transformation: “Digital Agenda and Artificial Intelligence to redesign tourism.”

At Data Appeal, we see this transformation every day — and we know one simple truth: AI is only as intelligent as the data behind it.

Knowing who travels, why, how, what they spend, what they love and what they say: this is the raw material of real intelligence.

It’s also what makes our work with El Salvador so meaningful. As this year’s host, the country is putting data and technology at the heart of its tourism strategy — and we are proud to be working alongside its tourism ecosystem to support that journey.

Technology alone won’t shape the future of tourism. Data, AI and human expertise together will — helping build tourism that is more competitive, sustainable and valuable for both visitors and local communities.

From data to intelligence. From intelligence to action.

Ahead of , we’re celebrating what’s next for tourism. 🌎

23/09/2026

The future of destination management is not about collecting more data, but about connecting the right data, interpreting it critically and turning it into better decisions.

In the latest episode of the " : Tourism Meets Data" podcast, Federica Amati, our Senior Advisor, explores how destinations can move beyond fragmented data and turn information into actionable insights.

From data quality and interoperability to sustainability and destination management, this episode looks at how connecting different data sources can help destinations understand not only what is happening, but why – and where to intervene.

A conversation about data literacy, smarter decision-making and the future of data-driven destination management.

🎧 Listen to the full episode: https://tinyurl.com/4vyw3hze

22/09/2026

AI is transforming the way destinations use data to make smarter decisions. But the quality of the answers still depends on the quality of the data behind them.

In this interview with Breaking Travel News at Arabian Travel Market, Catalina Taltavull, our Sales Director, explores the role of curated and trustworthy data in AI-powered tourism intelligence, why destinations need to identify the data they actually need, and why human expertise remains essential to turning AI into reliable strategic decisions.

Catalina Carretero, Sales Director, The Data Appeal Company talks t...

21/09/2026

L’intelligenza artificiale sta cambiando il modo in cui cerchiamo informazioni, scopriamo nuove destinazioni e pianifichiamo i nostri viaggi. Ma cosa significa tutto questo per l’industria turistica?

È appena uscita la nuova puntata di The Tourism Thinker, il vodcast di Hub Turismo Italia, prodotto da Core Video Factory , condotta da Palmiro Noschese, con il nostro CEO Àlex Villeyra e Paolo Cellini, Professore di Economia Digitale e IA presso Luiss Guido Carli.

Una conversazione sul passaggio dalla search alle risposte generate dall’AI, sul ruolo sempre più centrale di dati aggiornati, affidabili e rilevanti, e su come personalizzazione, fiducia e differenze generazionali stiano influenzando l’adozione dell’AI nel turismo. Senza dimenticare il valore dello human touch, che resta una parte fondamentale dell’esperienza turistica.

Guarda o ascolta la puntata completa:

▶️ YouTube: https://www.youtube.com/watch?v=M9UasMH52pE
🎙️ Spotify: https://open.spotify.com/user/31pnldiijn7ovoffha3h2plkiir4?si=4706028e84994057&nd=1&dlsi=6d77db47eac741ec

18/09/2026

I dati raccontano una destinazione. Insieme, possono guidarne le decisioni.

🗓️ Il 6 ottobre partecipa al nuovo webinar di Data Appeal insieme a Mastercard e alla Camera di commercio di Torino, per scoprire come diverse fonti dati possano lavorare in sinergia e supportare concretamente le DMO nelle attività di pianificazione, marketing e investimento.

Al centro, il caso di successo di Torino, per esplorare come i dati di spesa Mastercard possano essere letti insieme agli insight di Data Appeal su sentiment, domanda aerea e comportamento dei visitatori, costruendo una visione più completa del territorio.

Un appuntamento pensato per DMO e operatori del turismo che vogliono capire non solo cosa raccontano i dati, ma come usarli per orientare le proprie decisioni.

Iscriviti oggi stesso!

📅 Martedì 6 ottobre, 2026
🕐 17:00
🔗 https://tinyurl.com/nhznuzh6

17/09/2026

As Milan Fashion Week SS 2027 approaches, the city is once again preparing to welcome travellers drawn by one of fashion’s most influential events.

Using , we explored how MFW translates its global appeal into tourism impact, acting as a powerful tourism catalyst and attracting an increasingly international mix of travellers. From air bookings and hotel rates to incremental tourism spending, the data reveal how the event is shaping Milan’s tourism landscape beyond the fashion calendar.

Discover more!

Milano Fashion Week 2026 Sees 13.3% Jump in Flight Bookings as Luxury Travel Confidence Holds Firm. Read the full press release.