GROM opened its first shop in downtown Turin in May 2003, and it was an instant success: lines 15-20 meters long in front of the shop and enthusiastic smiles encouraged the two founding partners to do even better. In January 2005, they invested in a production workshop suitable to meet the demands of the other GROM shops that opened that same year. Grom immediately caught the attention of the spec
ialized and general press: Carlin Petrini, Davide Paolini, Paolo Massobrio have written about us, as well as the New York Times and the New York Sun. The American television network NBC also interviewed us during their national program “The Today Show” during the Olympics in Turin, and we also received awards from Slow Food and the Province of Turin as “Master of Food 2005 and 2006”. In 2007, Grom opened its first shop abroad, in New York City (even the New York Times wrote a page about us!), and lines of over 30 meters formed immediately. This year, we have also finally managed to realize one of our most ambitious projects: we purchased some land in Costigliole d’Asti, and founded the farm Mura Mura, where old cultivated varieties of peaches, apricots, pears, strawberries and melons will be grown. The goal is once again to obtain the best fruit possible, cultivated according to the integrated production method, in compliance with the times dictated by nature and the environment.
