09/09/2022
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Coca-Cola kicks off digitally driven World Cup campaign
Published Sept. 1, 2022
Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The “Believing is Magic” campaign builds on the brand’s “Real Magic” platform and features a 60-second hero film.
As part of the campaign, Coca-Cola has partnered with Panini, the official licensed sticker album of the World Cup, to create exclusive stickers that can be collected digitally and physically. The brand is also working with retail partners to create in-person opportunities around the stickers, per a company blog post.
Continuing the brand’s focus on digitally driven campaigns, “Believing is Magic” also includes an online hub that seeks to connect fans across the world and three digital films that revolve around the promises fans make if their team wins, which will also be featured on packaging.
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