07/08/2026
Exploring Innovation Through Strategic Collaboration
It was a pleasure meeting Mr. Karthikeyan (ASM) and his colleague from PRASUMA. This insightful interaction was made possible through my good friend Mr. Deepak Newton, GM – Triveni Speciality Foods, Madurai, whose continued efforts in connecting industry professionals are truly appreciated.
As a restaurant consultant, I believe collaborations like these open doors to exciting possibilities in menu engineering, especially for the rapidly evolving QSR segment. Prasuma's range of ready-to-cook and value-added products offers immense potential for developing innovative, operationally efficient, and scalable menu solutions.
Our discussions revolved around how such products can be strategically integrated into QSR concepts to:
* Reduce kitchen preparation time and operational complexity.
* Deliver consistent quality across outlets.
* Accelerate product innovation and menu expansion.
* Improve food cost control while maintaining premium customer experiences.
The future of food service lies in combining culinary creativity with operational efficiency, and partnerships with brands like Prasuma can play a significant role in shaping the next generation of QSR menus.
Looking forward to exploring meaningful opportunities together and transforming innovative ingredients into successful restaurant concepts.
Cheers
Sridhar Iyer