13/05/2025
Deepa Pai, Vice President of Branding at Hangyo Ice Cream Pvt. Ltd., transitioned from a career in banking to co-found Hangyo Ice Cream alongside her husband, Pradeep G. Pai. The company began its journey in 1997 with the introduction of 'Softee, an affordable ice cream priced at 75, which quickly gained popularity. Building on this success, Hangyo expanded into regular ice creams in
2003. As of 2025, the company operates across seven states-Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Goa, and Maharashtra-with a robust network of over 410 distributors. Hangyo has achieved a turnover of #300 crore and aims to become the leading ice cream brand in its region.
