Beer isn’t pretentious, it is an age old unifier, that transcends culture and class to bring people together – be it friends who want to catch a game, a manager who wants to applaud the team’s win or a family looking to unwind over light-hearted banter. Every pint is a celebration. And that’s what The Beer Café is all about – discovering an unconditional and letting it take over. Foun
ded in 2012 by Rahul Singh with a vision to stimulate communities towards a fun and responsible drinking culture, The Beer Café is the largest, fastest-growing, and the most profitable alco-beverage service brand in India, pouring over 50 plus brands from 20 countries including popular premium brews like Shepherds Neame, Fullers London Pride, Hoegaarden, Erdinger and Murphy’s. And in instances, when you’re not feeling beery, there’s not a few but over 40 cocktails to explore spanning across some crazy concoctions like curry leaves, exotic Japanese fruits, elder flower and lassi! Not only is it an absolute paradise for the palate but a treat for the eyes too. It’s light, cheery ambience, easy couches, quirky artifacts, and tastefully done interiors are hard to miss. From billboard hits to peppy chartbusters, from classic rock to thriving live band performances, The Beer Café is a delight for music buffs across the country. The delectable food menu spans from sweet to savory. Be spoilt for choice and pick from the very Indian ‘Koliwada Chicken’ to the very international ‘Chicken Olivetti’. The taste buds take on a gourmet journey from rich juicy sliders and meats to artfully done pizzas and pastas. Let the Brew Crew suggest the right brew style to pair with your food choice, for it’s a belief, there’s a soul mate for every brew! Its legacy of innovation can be seen in the way The Beer Café has been redefining the ‘beering’ experience in the country. The brand introduced India’s first PYOB (Pour Your Own Beer) at DLF Place, Saket; Biggie, Connaught Place – to provide beer lovers a unique interactive experience accessible through the mobile app. Digital wall-mounted screens behind glorious silver taps that tempt one into pouring some liquid sunshine into a pre-chilled mugs make for the perfect pouring experience. Playing one’s own ‘pourtender’ comes with the added benefit of no service charge on the invoice. And then there’s the app itself. Of course, The Beer Café has a mobile app. How else will its devout ‘beerholics’ access latest updates, connect with friends, check event listings and menu updates, and benefit from promotional offers? Another feather from the hat is its proprietary customer loyalty program, Brew Miles, which allows customers to scan their bills and earn redeemable points – one point per rupee spent – that can then be conveniently redeemed against a variety of rewards listed in the app’s Redeem section. Elevating the love for the brew to another level, The Beer Café has also introduced a new line of merchandise comprising over 30 branded products. Spanning across categories such as gaming, gadgets, décor, glassware, personal and office products, this spirited range of products is christened BeerOSphere and has everything from the quirky and the unusual to the handy and the utilitarian. The Beer Café also offers a co-working solution to emerging entrepreneurs under Brew Works, which provides all the infrastructural services to give wings to dreams. Having achieved profitability, The Beer Café is now looking to enhance its pan-India footprint and further consolidate its position as the category leader in the $7.1 billion Indian beer market by rapidly expanding its operational scale. The brand is looking to add to its current array of 35 outlets across 12 cities, targeting 150 operational outlets by 2022. The Beer Cafe now plans to launch its services on a global level and is looking to soon introduce its own brand of beer. If all this isn’t adequate to raise the spirits of beer-lovers, what is?
