24/04/2023
SEGMENTATION TARGETING POSITIONING
Beans&Brews
Our main aim is not only to
enter the emerging markets
but also the established ones.
Our product is different from
others on the basis of
providing different flavours of
coffee.
Our product is cost effective as
we provide it at a very low
prices which is affordable to
middle class people too.
We beans n brews are going to
target a large variety of people.
The following includes them
• Both males and females
• People of age above 16
• Freelancers
• College and school students
• Small groups
• People with interest in coffee
• Indians
We are based in Dehradun
and segment our market
accordingly.
The market is segmented
among free lancers, people
with work from home jobs
and people aged above 16
