20/05/2026
Shelly’s mostly lives online, which can feel a little solitary at times, apart from the lovely email chats and messages with customers. Each box is packed up with love, sent off, and then comes the quiet wait for the A Post notification to say it’s landed safely. Most of the time, I don’t get to witness the joy arrive.
That’s why markets feel so special to me.
One of the biggest surprises of this little business has been the friendships that have grown from it. People who first ordered a treat box have since welcomed me into their kitchens for a cuppa during drop-offs, around their dinner tables with their beautiful family, and one friend who originally ordered a Palestinian treat box I travelled to Syria with last Christmas. 🤍
A huge shoutout to every lovely humans I met last weekend:
💜The ladies scrambling for the last shortbread hearts on Sunday
💜The kids who came back four times for brownies (you absolute legends)
💜The Chilean ladies who patiently waited after I’d packed up, just to grab one more brownie
💜The woman who shared her tough cookie recipe, baked while going through cancer treatment
And every single person who stopped by for a chat
Your kindness, encouragement, and warm words are what keep pushing me forward to grow Shelly’s into something even more special.
This is the heart of Shelly’s, connecting hearts, one treat at a time.
