Shellys

09/02/2026

Mark Valentine’s Day this Saturday with a box of handmade heart-shaped vanilla shortbread, filled with homemade raspberry jam and dusted with icing sugar. These are my favourites, buttery, melt-in-the-mouth and perfectly balanced with a zingy raspberry centre (aka a very fancy homemade Jammy Dodger 😉). Wrapped in a shiny gold gift box, they’re a deliciously thoughtful alternative to flowers or chocolates. Order by Tuesday 10th February for delivery across Ireland on Friday 13th February 🍪💕(because mr.postman does not work Saturdays) ❤️

06/02/2026

I don’t often do wedding cakes but this was for a friends wedding back in August 2025.

With my phone exploding on a ferry in Italy and the Christmas rush, I lost everything on my phone but recently managed to source a photo from a pal!

This was a sponge cake with raspberry and vanilla buttercream and decorated with fresh flowers!

As always with sponges they are super light and the home made raspberry jam balanced the sweetness of the buttercream! It tasted absolutely delicious if I do say so myself! 🧁

22/11/2025

Can you recall your first caramel slice? For me, it wasn’t one of the baked items my mum made as the quantities of butter and sugar wouldn’t exactly get her seal of approval! she’s always saying there’s too much sugar in recipes and it can be reduced slightly! But for caramel slices, I think you need to go all in! 💕

For me, I loved the caramel slices when I worked at a bakery as a teenager and I tried to recreate the sweet caramel and the buttery base! What’s your fave part gooey caramel, crumbly shortbread, or chocolatey topping?

21/11/2025

10/11/2025

I was nominated for the Club Solo Business Female Founder Award back in September, which, between the hecticness, I completely forgot to share! 😄💕

The Club is such a wonderful community of women in business supporting, inspiring, and uplifting each other through every stage of the journey.

It’s hard to believe it’s been almost five years since I sent out the very first Shelly’s boxes during Covid in 2020. Since then, I’ve shipped thousands of boxes, made new friends while also opening doors to new opportunities I didn’t even knew existed!

Although I didn’t make the finalist shortlist, I was absolutely delighted just to be nominated & even more thrilled to cheer on my lovely friend Fiona, who I first met through Acorns last year.

She went on to win the Solo Business Female Founder Award! 🎉 Her business, , is a beautiful brand doing amazing things for sensitive, rosacea prone skin, definitely worth checking out!

It was such a joy meeting both new and familiar faces at the awards night and you leave those events feeling like anything is possible!

15/09/2025

In my carrot cake recipe there’s a unique mix of spices, while the zingy orange zest balances the earthiness of irish carrots! Instead of the typical walnut addition I add coconut! in Galway recommended a bakery cookbook once and that’s where I got the recipe! Why don’t you try it as part of the assorted baked gift box! Just remember Shelly’s bakery will be closed until October 1st so get your orders in before 16th September as I’m taking a well deserved break! ⚡️

12/09/2025

What’s your favourite cookie flavour?! For me it has to be the mixture of nuts with the chocolate! I personally love almonds and peacans! Let me know what you like best! 💕💕

18/06/2025

Baking has always been part of my life. Growing up in the Sliabh Aughty’s mountains in Woodford in Galway, it was one of the things that kept me busy. I loved trying out new recipes, and people were always happy to see me coming — usually because I had something freshly baked to share! Every Christmas and birthday, I’d get cookbooks from bakeries I admired, and they became a big source of inspiration.
I love baking for others – seeing people enjoy the treats brings me real joy. What I also love is testing new recipes and seeing what happens. With the current business model means I don’t get to test new recipes as much, I am working on ways to bring seasonal surprises to your boxes. 😉
For me, baking is all about quality ingredients and intention. You don’t need to stick a Kinder Bueno or an Oreo on top to make it delicious. Great baking should be able to stand on its own.
For me, I want Shelly’s to be your go-to gift — not just once, but every time you want to show someone you care. My priority is to make it a thoughtful, personal experience, where every gift box is carefully packed and sent with real love. It’s all about helping you stay connected with the people who matter most. Whether your miles or oceans apart.
I’d love to hear from you – what’s been your experience so far? What word would you use to describe Shelly’s? Comment below! 💬

17/06/2025

Shelly’s carrot cake has been called “the best I’ve ever tasted” by more than one happy customer.
We’re not sure if it’s the hint of orange, the touch of coconut, or that signature crunchy top, but it always hits the spot.
Soft, fluffy, and full of flavour, it’s our feel good bite in the box (especially for those looking for a break from the chocolatey treats!).
Every Shelly’s box is an assortment of lovingly handmade bakes, each one made in small batches, never mass produced.
Just real ingredients, thoughtful flavours, and comfort in every bite. 💛

03/06/2025

These cookies are a hit with new moms and for good reason! Packed with galactagogues like almonds, linseed, oats, and brewer’s yeast, they’re designed to help support healthy breast milk production. 🌾🍫 We’ve added rich dark chocolate chunks for a delicious twist, making them both nourishing and satisfying. They’re also a great gift to fuel your new mom friends who are looking for delicious and nutritious snacks!

Just a quick tip: Brewer’s yeast is high in fiber, so remember to drink an extra glass of water when enjoying these to stay comfy and hydrated. 💧

One lovely mom even told us her baby gained weight steadily in the first two weeks—and she thinks these cookies played a part! 💕