15/07/2026
We are so delighted to announce our official partnership with ้ซ้ฆๅ to distribute their wonderful Matcha in Indonesia!
This also marks the first batch of our 2026 Shincha teas.
How KOUKAEN Makes Tea
KOUKAENย makesย tea.ย We begin by building healthy soil, then grow our own tea trees.ย Tender leaves are handโpicked with care and, through the ownerโs skill and experience,ย finished into fragrant tea that makes you think,ย โI want another cup,โ โI want this every day.โย We pour our hearts into every step from field to cup.ย That is the KOUKAEN way.
Great Tea Begins with the Soil
It may be obvious, but tea trees are living plants.ย The flavor in your cup depends deeply on the quality of the soil where roots grow.ย To reach the taste we seek, we start with soil โย using organic fertilizers, minimizing pesticides,ย avoiding pruning, and leaving as much as possible to natureโs wisdom โย while cultivating our own tea trees.
The Human Touch Makes the Difference
In firstโflush season, KOUKAENโs fieldsย are filled with the cheerful voices of local women pickers,ย and the refreshing aroma of sunโkissed leaves.ย Our pickers select only the tender new buds,ย handโpicking them one by one.ย Tea harvested by hand has a noticeably richer umami and aromaย you can taste in every comparison.
Fire, Judged to Perfection โ Tea That Blooms with Aroma
Depending on the condition of the yearโs leaves,ย the steamed and dried crude tea receives one more step:ย hiireย (roasting).ย If the temperature is too high or too low, the aroma suffers.ย But with just the right heat, our tea becomesย โfragrant and unforgettableโ โ the hallmark of KOUKAEN.ย This step can never be neglected.
Our Past and Our Future
KOUKAEN is based in Yoshiharaโchล, Toyota City โ a teaโgrowing area since the Edo period.ย Since our founding in 1945, three generations have continued a fully inโhouse approach:ย cultivating tea trees, producing tea, and selling directly.ย With the warm support of our local community and the loyal patronage of our customers,ย we will keep striving to craft ever more delicious tea.
Introducing the ThirdโGeneration Owner, Yosh*taka Noba
Holds
