And at the moment we are preparing our first kiosk in Paris Van Java - Resort and Lifestyle Place, Bandung, Indonesia. started in 2005 in Napoli, in the sunny South of Italy, homeland of gelato,
coffee and the finest food. The founder, Ivan Borriello, was born in a traditional
Italian family, that goes back in the food industry for generations. And he wanted to bring to the
UK and the rest of the world fresh Gelato ice cream, Neapolitan coffee and high3
quality food Italy is so well known for, in a neighbourhood setting, with friendly
customer service. A cosy place where you could feel like being in Italy, where to
meet a friend for a quick coffee by the counter, grab a gelato and go strolling, or
simply relax and watch the world go by, bread and butter of the Italian life style. Authentic Italian gelato is surprisingly rare to find outside of Italy. London, the
most cosmopolitan city in Europe, was selected as the place for the first retail
point of sale named Zazá, a luxury brand of traditional Italian food with global
ambitions, authentic Italian gelato, core values being expertise and tradition,
quality, fresh and natural ingredients. The inspiration behind our brand comes from the famous Italian love song
“Dove sta Zazà?” – “Where is Zazà?” written in 1946 by 2 Neapolitan fellowcitizens
named Cutolo & Cioffi, among the optimistic spirit that Italy had right
after the second world war, during the period that was also known as “miracolo
italiano” the Italian miracle. The singer of this emotional song is searching for his girlfriend Zazà while lost in
the middle of an overcrowded, local celebration, the ‘festa di San Gennaro’. Gennaro is the famous patron saint of Naples, Italy and is still widely celebrated
around the world. After desperately asking those around, much to his delight he
eventually finds her. The founders of Zazà translated his longing to find his
girlfriend to ice cream and the evident lack of authentic Italian gelato ice cream
and the difficulty in locating it among many Italian-named non-Italian retailers!
“Rall’ Rall’ Rall’ s’ammacc’ pur’o metall’!” – try, try try and even metal will give
in! Rocky determination in relentless R&D on Gelato, along with many
generations expertise in the food industry are the key drivers of Zazà. The founders of Zazà’s involvement in the ice cream industry can be traced back
to 1898. It was at this time that the founding family printed packaging for small
ice cream manufacturers. In later years a descendent established a laboratory in Naples dedicated to
taking an industrial approach to the production of gelato ice-cream. This factory
was to be a hot-bed for new technologies aimed specifically at improving the
quality of freshly-made ice-cream and overcoming the obstacles presented by
the cold chain. In 2005, after years of research, experimentation and
development, a creamy ready-mix was conceived - Materia Prima. This
symbolised a turning point in the history of ice-cream: this ready-to-use mix is
stored and transported at room temperature, has a 12-month shelf life and a
quick batch freeze process ensures all the flavours of gelato ice cream are
retained. This philosophy, an evident innovation in the artisan ice-cream industry,
has a special focus on handmade and old recipes. At Zazà authentic Italian gelato
is made from natural ingredients and free from artificial flavours, preservatives
or colours. We opened a few shops so far and many more are on the way. We are proud of
what we have achieved so far and we hope you will be too.
