Sugar Sparrow

Sugar Sparrow 🩷 Hey, I'm Jess - Your Baking Business Bestie. Showing you how to ACTUALLY make money from baking.🩷
✨🍰💸
(7)

21/07/2026

How to crumb coat and fill a cake 🎂✨

My buttercream recipe is in the post right before this one 🧈

Top tips:
🩷 Cut the cake skin off
🩷 Thick, level layer of buttercream
🩷 Fill the edges on the sides as you go
🩷 Top layer goes on upside down
🩷 Don’t leave any gaps
🩷 Scrape before you fridge it for a super smooth finish
🩷 Fridge for a few hours before decorating

14 years as a pro baker, now I share all baking and business help 🩷

Comment BUTTER for more tips 🧁

20/07/2026

My easy American buttercream top tips 🧈✨

After 14 years and 1000s of cakes as a fully booked home baker, this is what actually works:
✅ 2:1 icing sugar to butter ratio
✅ Mix the butter on its own for 10+ mins first
✅ Low and slow to knock the air out
✅ Add a dash of boiled water to soften for piping
❌ Don’t use it whilst stiff once combined. It’ll drag your crumbs.
❌ Don’t forget to scrape the bowl as you go. You’ll get lumps and it’ll be uneven.

Controversial one… I don’t add vanilla or salt. I like it as it is. With my sponge recipe it’s perfect and I’ve never had a complaint 🤷‍♀️

My business now is helping other bakers build theirs. Comment CAKE for my guides and tools 🧁

Back with another one… Buy not buy from The Range🍰✅ BUY: Cake release spray from PME. Best thing ever invented honestly....
19/07/2026

Back with another one… Buy not buy from The Range🍰

✅ BUY: Cake release spray from PME. Best thing ever invented honestly. But get the big bottle. Trust me.

❌ NOT BUY: Reusable piping bags. Seem like a good idea but they’re a nightmare to clean and dry to actually reuse. Just get disposables.

14 years as a pro home baker, now full-time cake content creator and baking business coach. My guides and tools have helped 1000s of bakers start and grow their businesses 🧁

Comment BUTTER for more baking business help 🧈

16/07/2026

She ordered a cake, they broke up, and she still wanted it… 🎂🚗

Same girl same

14 years as a home baker and the stories I could tell you… this one’s a personal fave

I’m Jess, a pro home baker turned cake business coach 🧁 Need help starting or growing your baking biz? Comment BUTTER and I’ll send my links ✨🧁

15/07/2026

Expensive things that are 100% worth it as a home baker 💸🧁

✨ Glass or metal cake turntable. Decorating on a wobbly plastic one? No thanks. Game changer.

✨ Cricut. Last minute orders, custom labels, and a whole extra income stream if you want it.

✨ MacBook or laptop. Spreadsheets, my baking tracker, admin — way easier on a proper screen.

✨ Stand mixer. KitchenAid or Kenwood. Don’t cheap out on this one.

✨ Canva Pro & CapCut Pro. Looking professional without actually being a designer? Yes please.

✨ Coaching or mentoring. I teach AND I pay for coaching myself. The difference it’s made? Massive.

✨ Good branding. A dodgy logo or one that looks like everyone else’s will make you blend in. You want to stand out and stand the test of time.

Worth every penny 💸

Comment BUTTER for more baking business help 🧈

If you’re serious about starting or growing your baking business, these are the tools I created after 14 years of runnin...
15/07/2026

If you’re serious about starting or growing your baking business, these are the tools I created after 14 years of running my own fully booked home bakery 🧁.

📊 Ultimate Baking Business Tracker — orders, costings, allergens, cleaning schedules, everything in one place

👩‍🍳 Boss Babe Baking Guide — step-by-step guide to starting and running a successful home bakery

💸 Content to Cash — exactly how I’ve had £5k+ months just from my content

📲 Social Media Masterclass — step-by-step course to grow your account and actually see results

🩷 Sugar Sparrow Community — friendly SKOOL group with monthly calls and endless support from bakers who get it

💌 Free Newsletter — weekly tips straight to your inbox, no fluff

I’ve helped 100s of bakers start their own business, get their 5 food hygiene rating, go viral, and even go from part-time jobs to opening their own shop front 🫶

Your baking business bestie, Jess 🩷
https://stan.store/sugarsparrow

Back with another buy or NOT buy as a baker 🛒✨This time: Aldi.Good prices, but not always good quality. After 14 years r...
14/07/2026

Back with another buy or NOT buy as a baker 🛒✨

This time: Aldi.

Good prices, but not always good quality. After 14 years running a successful home bakery, I’ve bought it all. The good, the bad, and the stuff that ruined an entire batch of buttercream. Learn from my mistakes.

Here’s my verdict:

✅ BUY:
Choc chips
Flour
Cocoa
Block butter

❌ DON’T BUY:
Margarine
Baking chocolate
Icing sugar

I’ve been through it all building my business and now I help thousands of other bakers do the same. No gatekeeping, just honest advice from someone who’s actually done it.

Let me know if you agree or not 👇

Comment BUTTER for more baking business help and to join my baking community group 🧈

14/07/2026

Part 2: Making the sponge for The Blossoms’ wedding cake 🎂✨

Using a 10 inch tin, making 500g mix at a time but I made 3 layers of sponge. Total mix was around 800g.

Here’s the recipe:
🧈 500g margarine and caster sugar creamed together
🥚 Add 10 eggs and
🌾 500g self raising flour
✨And a dash of baking powder.

Using my fave cake release spray from PME.
Fan oven 177°c for 35/40 mins.

Top tip: Let it cool in the tin and fully cool before crumb coating. Trust me on this one.

Next video is crumb coating and the buttercream recipe 🎥

Comment BUTTER for more baking help 🧈

Address

Offerton

Website

Alerts

Be the first to know and let us send you an email when Sugar Sparrow posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sugar Sparrow:

Shortcuts

Share