Sugar Loaf

02/06/2026

🏇🥂 ROYAL ASCOT – SATURDAY 20TH JUNE 🥂🏇

The countdown is on! 🎩🍾👒

A huge thank you to everyone who has booked their place and made payment for our Royal Ascot Day Trip. We’re looking forward to an incredible day of racing, champagne, great company and plenty of memories. ✨

Please take a moment to check out the itinerary and enclosure information attached so you’re fully prepared for the day. If you require any further information, please do not hesitate to get in touch.

We can’t wait to see you all at The Sugar Loaf at 9:30am and kick off what promises to be a fantastic day out! Tickets will be handed out at the Pub before we set off on the coach 🚌

Let the Ascot excitement begin! 🥂✨

01/06/2026

🎉🌟 NEW TOWN COMMUNITY FESTIVAL – THIS SATURDAY! 🌟🎉

The countdown is officially on! ⏰

Join us on Saturday 6th June from 12pm, as New Town comes together for a fantastic day of live music, community spirit, family fun, food, entertainment and local talent! 🎶💚

🎤 Featuring performances from:
✨ Missing The Ferry
✨ Olivia Lynn
✨ Daniel Maguire
✨ Ryan Prazer
✨ NTCG Choir
✨ Herlihy Burgoine School of Irish Dancing
✨ Hillborough School Choir
✨ Hayley Jane
✨ Brooks Academy
✨ Young At Heart Choir with Joe Corrigan
✨ Special appearance from Deadwood

🎧 Hosted by DJ Kenneth Egan & Dean Tyler

🍔 Food & refreshments
🎪 Community stalls
🎈 Family activities
🎶 Live entertainment throughout the day
❤️ Bringing our community together

A huge thank you to Luton Rising for sponsoring this incredible event and helping make it possible.

This festival has been built by local people, for local people, and is a celebration of everything that makes New Town special. Let’s fill the streets with smiles, music and community pride!

📍 New Town Street, Luton
📅 Saturday 6th June 2026
⏰ 12pm onwards

Tag your friends, share this post and help us make this a day to remember! 💚

30/05/2026

The back garden is ready for some family fun! 🪴

From the kids to the grown-ups, we’ve got it all covered at The Sugar Loaf 💚

Great food 🍔 | Cold drinks 🍻 | Family vibes 😎 | Sunshine ☀️

Honestly… what other pub gives you all that in one place? 😉

📍98 New Town Street, Luton

30/05/2026

The front garden is ready. Join us from 2pm as our DJ takes over the garden with the perfect soundtracks for a sunny afternoon 🎧☀️🪩🕺🏽🍹

29/05/2026

⚽️🎶 Tomorrow at The Sugar Loaf! 🎶⚽️

We’ve got the perfect Saturday lined up for you…

🍔 Kitchen open until 8pm
⚽ Champions League Final on the screens 5pm
🎤 Reggae Ray LIVE from 9pm bringing all the reggae classics, ska, Motown, rock ‘n’ roll and feel-good vibes

Whether you’re joining us for the football, food, drinks, live music, or all of the above, we’ve got you covered! 🍻☀️

📍 The Sugar Loaf
98 New Town Street, Luton

Football. Food. Reggae. Good Vibes.
See you tomorrow! 💚🍹🎶⚽️

29/05/2026

Dream it. Build it. Bring people together. 💚

Park in Luton to hold its first ever festival celebrating community creativity

27/05/2026

🖤 Bringing you the best vibes this weekend 💚

📍The Sugar Loaf, 98 New Town Street, Luton📍

27/05/2026

🇯🇲🇬🇧 REGGAE RAY IS BACK 🇬🇧🇯🇲

Get ready for a proper Saturday night session as Reggae Ray returns to The Sugar Loaf this Saturday 30th May from 9PM 🎶🍹

Bringing you the very best reggae covers alongside ska, Motown, classic rock ’n’ roll & feel-good party vibes all night long 💃🏽🕺🏽

🇬🇧 British grown with Jamaican roots 🇯🇲
🎵 Live music from 9PM
🍴 Kitchen open till 8PM

Come soak up the atmosphere in Luton’s favourite local 💚

📍 The Sugar Loaf
98 New Town Street, Luton