11/09/2026
People assume a sauce manufacturer only wants the big contracts.
Hotel chains. Stadiums. The 50,000 unit orders.
Fair enough. Some suppliers do work like that.
We started from a van. One route, vegetables, Loughborough. Harri knocked on doors, took orders, drove to the docks every morning. His wife would visit customers just to check nothing was missing from the order. Nobody asked her to.
So when a street food operator orders 50 sachets, that's not a small customer to us. That's the whole business, just earlier.
Same reliability either way. We've never lost a customer on service, and honestly, that number only survives because we're careful about who we take on.
If we can't serve someone properly, we say no. Even with capacity sitting there. Especially then, actually.
Every change we make internally gets one question first: what's in it for the person who has to live with it? No answer, no rollout. Same rule for customers.
The van isn't a nice story for the packaging. It's how we still decide things.