ASA, King's Road

05/03/2026

Discover Chelsea’s new hidden gem ✨

💌 Reservations via link in bio or email [email protected]
📍279a King’s Road, SW3 5EW

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03/03/2026

At ĀSA, every detail matters — especially the rice 🍚

Sushi begins long before the fish is sliced. It begins with the grain. That’s why we work with The Rice Factory London, specialists in premium Japanese rice, milled right here in London to preserve freshness, texture and flavour. .rice.factory.london

In Japan, rice isn’t simply a side — it’s the foundation. The balance of moisture, polish and season determines how each piece of sushi holds, how it warms in your hand, how it melts as you eat it. Fresh milling protects the natural sweetness of the grain and ensures the structure is just right.

We use carefully selected Japanese-grown rice, prepared with intention at every stage. From washing to resting to seasoning, it is treated with the same respect as the fish it supports.

Because exceptional sushi starts with what you don’t always see.

Learn more about our partners at www.trf-london.com

💌 Reservations via link in bio or email [email protected]
📍279a King’s Road, SW3 5EW

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25/02/2026

New on the menu! 🐓

Chicken Kara-age, Mayonnaise, Shichimi.

💌 Reservations via link in bio or email [email protected]
📍279a King’s Road, SW3 5EW

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20/02/2026

シェフのおすすめメニュー
Omakase — meaning “I leave it up to you.”

A dining experience where Chef Shaulan guides the menu, serving a sequence of dishes shaped by the season and the best fish available from our in-house fishmonger that day. Each course is prepared and presented directly across the counter, allowing guests to experience the menu as it unfolds, one plate at a time.

Take a seat, relax and let the chef take care of the rest.

Omakase available Wednesday–Saturday
Two sittings: 6pm & 8pm
✨ Standard £100 | ✨Premium £145

💌 Reservations via link in bio or email [email protected]
📍279a King’s Road, SW3 5EW

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09/02/2026

Introducing something NEW from ĀSĀ— our Bara Chirashi takeaway, filled with a premium selection of fish including; otoro, sea urchin, carabineros, langoustine and lobster. Colourful, indulgent and carefully composed, it’s a true celebration of the finest seafood 🦐🍣🥢

Perfect for a special night in, a Valentine’s dine-in or simply when only the very best will do — each chirashi is crafted with the same precision and care you would expect at our counter by Head Chef Shaulan and his team.

Collection available by pre-order only via phone, DM or email. *24 hours notice required.

✨£60 per box
📞 020 4615 1600
📧 [email protected]

Prefer to tailor it? Custom Bara Chirashi can absolutely be arranged — just speak to our team.

📍279a King’s Road, SW3 5EW

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06/02/2026

Delicate sea bass paired with earthy hen of the woods, fragrant shiso and a silky shiro miso sauce 🐟

Available as part of our omakase, where each course is shaped by seasonality and thoughtful technique.

💌 Reservations via link in bio or email [email protected]
📍279a King’s Road, SW3 5EW

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03/02/2026

A dessert designed to intrigue... 🦐 🍨

Roasted rice ice cream offers a deep, almost caramelised nuttiness, layered with the gentle salinity of kombu and the delicate sweetness of sakura prawns. Familiar elements, reimagined — resulting in something quietly extraordinary.

At ASA, omakase is about discovery and this course captures that spirit perfectly.

Reserve your seats Wednesday to Saturday | 6pm & 8pm sittings
✨ Standard £100 | ✨Premium £145

💌 Reservations via link in bio or email [email protected]
📍279a King’s Road, SW3 5EW

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29/01/2026

Looking for a new lunch spot? 🍣🥢 Our lunch selection highlights the finest fish available, prepared with balance and care by Shaulan and the team. Perfect for a midweek break, a casual meeting or simply an excuse to step away for a while.

Wednesday to Friday | 12:00–15:00
✨ Standard £39 | ✨Premium £59

Come and spend your lunch with us.

💌 Reservations via link in bio or email [email protected] , walk-ins welcome!
📍Tucking inside Arthur’s Market at 279a King’s Road, SW3 5EW

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Minimalist counter dining, hand-rolled sushi and omakase – Japanese craft, refined for Chelsea.

15/01/2026

NEXT EVENT: Wednesday 28th January 2026
🎟️ TICKETS: www.asa.london/tuna-events

ASA x Salvador Collaboration
Bluefin Breakdown — 12-Course Omakase
£195 per person · includes a welcome glass of bubbles

ASA invites you to join us for Bluefin Breakdown, a one-night-only omakase collaboration led by Head Chef Shaulan Steenson alongside Head Chef Haydn Payne of Salvador, centred around a whole Bluefin tuna.

On the evening, the fish will arrive intact and be broken down live by our team, with guests invited to watch the process unfold up close. Every part of the tuna will then be transformed into a carefully curated 12-course omakase, allowing you to experience the full character of the fish from start to finish.

The experience begins at 8pm. Across the evening, the menu showcases Bluefin in many forms — from bone-rolled temaki and silky sashimi to aged otoro nigiri, alongside warm dishes including wagyu.

Bluefin Breakdown promises an evening of exceptional produce, thoughtful cooking and genuine hospitality.

£195 per person
🥂Includes a welcome glass of bubbles
🪑Limited seating available
🎟️ TICKETS: www.asa.london/tuna-events


barnard
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📍279a King’s Road, SW3 5EW
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bluefin tuna experience

03/01/2026

ĀSĀ’s NYE recap through the lens🥂🐟📸

A live Bluefin tuna breakdown, a 15-course omakase, vinyl playing and an intimate group of guests gathered around the counter. Every cut of the fish was explored, course by course, offering a rare and immersive dining experience.

With all tickets sold, the evening set the tone for the year ahead. We can’t wait to host more of these events — inviting guests to discover outstanding fish in all its forms, through Shaulan and his team’s modern Japanese cooking. .barnard

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💌 Reservations via link in bio or email [email protected]
📍279a King’s Road, SW3 5EW

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