22/04/2026
It’s not lost on us that today is , and it’s also the final day that we trade as Flat Earth Pizzas in its current guise 💔
Whilst we don’t really know exactly what’s next, we do know we’re exceptionally proud of the restaurant and community we have built. Bootstrapped, no external investors. Rich and I did it our way.
What started as a 2-person pop-up in East London in 2019, ended with an established restaurant 4 years old, practically to the day.
Here’s what our team achieved:
- 100,000+ meat-free, veg-forward pizzas served
- 5,000+ litres of organic wine on tap poured: 6,000 single-use bottles avoided, 96% lower carbon per glass
- Food waste was 30% below industry average (officially audited)
- 100% renewable energy since day one
- Facilitated 2,200+ organic veg bag collections with Growing Communities
- Free monthly coffee mornings after the closure of East London Cares, because loneliness matters
- Thousands of pounds donated to charities, predominantly to the unsung heroes at the local hospice
- 70%+ team retention in an industry notorious for the opposite- our team has been our super power
- 4.8 Google rating across 600+ reviews
We’ve been named Britain’s Best Pizza, ranked 2nd in Time Out’s most sustainable London restaurants, earned a 3-star SRA rating and I got named “Sustainability Trailblazer” in CODE Hospitality’s women on the year.
None of this is accidental. It’s the result of small, consistent choices - in sourcing, in how we treat our team, in who we partner with, in what ends up in the bin (or doesn’t).
I share it not to boast (how can I? it’s all ending!), but because we think it matters. Sustainable hospitality doesn’t have to be expensive, niche or joyless. It can be a neighbourhood pizza restaurant that just quietly gets on with it, year after year.
Also, building something with your husband does not come easy(!!) but on a personal note, during this time, Rich and I also bought a home, got engaged then married, each had a milestone birthday, survived grief and adopted the best cat.
We have nothing but thanks and hope for what’s to come.
We miss everyone already!! X