The Sea, The Sea

The Sea, The Sea Contemporary fish shop with a sunny terrace and bistro upstairs

23/07/2026

Is the octopus bloom over?

This was the scene of a Cornish landing a few weeks ago, but today it’s a different story.
In recent months local crustacean fishermen have turned their hand to catching Mediterranean octopus that they’re finding in their lobster pots eating all our shellfish. It’s proved a vital alternative income for these boats whose income would otherwise have been decimated by the octopus invasion. With the demand for octopus still as strong as ever in the Mediterranean countries, whose local octopus have moved to West Country waters, our local fishermen have been landing them and selling them back to the Mediterranean.
A month or so ago the octopus started to reduce in size and then last week their numbers fell sharply. One of our local fishermen in Looe, who was finding 500kg a day in his lobster pots, today found just 20kg, giving a strong sign that the octopus bloom has now come to an end.

Will they be back? Most probably. They came and went away last summer but returned in the winter. No one is quite sure what’s driving them up this way but the most likely explanation is that they’re following the food source, which may have dwindled in the Mediterranean due to over-fishing.
We’ll be keeping it on our restaurant specials menu and retail lunch boxes until stocks run out. The sea truly is a mystery… everyday restarting.

On Wednesday 19th November we welcome Rahel Stephanie aka  to our Chelsea Seafood Bar for a special collab dinner with o...
01/11/2025

On Wednesday 19th November we welcome Rahel Stephanie aka to our Chelsea Seafood Bar for a special collab dinner with our own
Exceptional seafood with Rahel’s vibrant Indonesian-influenced flare. A la carte menu, bookings via link in bio 🔥

Bookings live at link in bio 🔥
01/11/2025

Bookings live at link in bio 🔥

What’s Good Right Now…5 fish you should be buying this Autumn1. PlaiceOnce considered ‘London’s fish’ we’re determined t...
28/10/2025

What’s Good Right Now…5 fish you should be buying this Autumn

1. Plaice
Once considered ‘London’s fish’ we’re determined to reinstate this status because when in season (like now) it’s a great challenger to sole or even turbot and a fraction of the price.

2. Squid
‘Jigged’ or line-caught season has started and squid caught in this method are an entirely different animal to the netted or trawled ones.

3. Gurnard
Big, colourful and brimming with flavour. This unsung hero is ridiculous value right now. Its firm texture works well for stews and curries.

4. Bass
Autumn wild bass is best. The colder water does wonders for its texture and flavour and the price is favourable too.

5. John Dory
At the more premium end but still great bang for your buck. Cook whole for the best results, it’s easy to pull off the bone once cooked and don’t be fooled by the fillet size - it’s a surprisingly filling fish.

As ever our team in store are at hand for preparation and cooking advice. All fish sourced direct from our team in Looe.
Most pics on location by

On Wednesday 19th November we welcome Rahel Stephanie aka  to our Chelsea Seafood Bar for a special collab dinner with o...
22/10/2025

On Wednesday 19th November we welcome Rahel Stephanie aka to our Chelsea Seafood Bar for a special collab dinner with our own
Exceptional seafood with Rahel’s vibrant Indonesian-influenced flare. A la carte menu, bookings via link in bio 🔥

Drinks don’t often get the spotlight at TSTS but  has created a sublime offering, drawing on his 12 year cocktail bar ex...
09/10/2025

Drinks don’t often get the spotlight at TSTS but has created a sublime offering, drawing on his 12 year cocktail bar experience including 6 years at .
He’s also worked 6 harvests at the excellent Champagne Pouillon which is available at our Chelsea seafood bar by the glass.

Tomas is never short of a recommendation, pairing or non-alcoholic alternative so feel free to test him out!

Been lovely to see some wild gilthead bream around West Country waters recently. Their availability can be hit and miss ...
07/10/2025

Been lovely to see some wild gilthead bream around West Country waters recently. Their availability can be hit and miss so it’s a treat; even had some pink bream (couches) and the odd Pandora bream showing up the the boats we source from directly.
Served here dry-aged with verjus and tarragon by

28/09/2025

On a Scottish shellfish scouting trip earlier this week I had a stop in at Kames to meet Cate and Andy Cannon of MóR Atlantic Trout. This farm exclusively breeds Steelheads - rainbow trout reared at sea. As the only remaining Scottish-owned fish farm in Scotland, this family-run business takes the business of ethical aquaculture seriously; so much so that founder Stuart (Andy’s father) has been awarded an MBE for it.
After a tour of the hatchery, Andy took us out to the loch to inspect a trout part-way through its growth cycle. Lured with feed and dipped into a mild anesthetic so we could take a look at its condition before releasing it back into the pen unharmed. These fish will be up to 5kg when harvested and coming soon to our menus and fish counter.
Open-water fish farming isn’t perfect, but it’s making encouraging advances and it’s important to support the ones that care the most, in the never-ending quest for a regenerative and consistent fish supply.

Octopus landings in Cornwall have come right down since their summer rampage but our lobster boats are still finding inv...
20/09/2025

Octopus landings in Cornwall have come right down since their summer rampage but our lobster boats are still finding invaders in their pots.
Get them retail or at our seafood bar served with pine nut ajo blanco and mustard leaf.

We’re looking for an experienced fishmonger to join team. Full or part-time flexible. Some experience, knife skills and ...
18/09/2025

We’re looking for an experienced fishmonger to join team. Full or part-time flexible.
Some experience, knife skills and fish knowledge required but most important is a passion for our produce and delivering an outstanding customer experience. Further training will be provided in store plus at our sourcing hub in Looe.

Perks include store and restaurant discounts, private medical insurance and a very competitive salary.

Send a CV and introduction letter to [email protected]

Hand-dived Isle of Skye scallop, apricot and fig leaf. Elegant and extraordinary.
15/09/2025

Hand-dived Isle of Skye scallop, apricot and fig leaf. Elegant and extraordinary.

Address

174 Pavilion Rd
London
SW1X 0AW

Opening Hours

Monday 9am - 3am
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 10am - 4pm

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