16/09/2026
Shiseido Travel Retail Vice President Commercial and Business Development, Travel Retail Asia Pacific Fran Law explores how the beauty group is translating cultural relevance into meaningful consumer engagement through SHISEIDO ULTIMUNE collaborations with Global Ambassador LISA and Japanese graphic artist VERDY.
She examines the importance of authentic brand alignment, the growing convergence of domestic and travel retail, and the airport’s role in turning awareness into experience and, ultimately, conversion.
Drawing on insights from SHISEIDO activations across Asia Pacific, Law also highlights how personalisation, exclusivity and collectability can help transform cultural influence into sustained brand and commercial value. SHISEIDO WEPURPLE