untold coffee

14/04/2026

coffee doesn’t taste the same to everyone.

not only because the coffee is different.
because people are.

what you eat, what you drink, how you brew… all of it changes how you experience a cup.

two people can drink the same coffee and describe it completely differently.

coffee isn’t just flavour.
it’s perception.

untold coffee story.

12/04/2026

coffee is more than flavour notes. always has been.

10/04/2026

strong coffee and high caffeine are not the same thing.

most of the time, when people say strong, they mean bitter. and bitterness usually comes from over extraction, not more caffeine. 😮

coffee is simple once you understand what’s actually happening in the cup. 😉

07/04/2026

most people think coffee is about flavour.

it’s not. ❌
it’s about people. 🙌🏽

pickers.
sorters.
farmers.
roasters.
brewers.

coffee is one of the most human products in the world.
that’s why it can never be “just a commodity”. 😃

untold coffee story.




specialtycoffee

02/04/2026

coffee is one of the few drinks people refuse to drink slowly. 🏃🏾‍♂️

water, wine, beer… people take their time.

coffee?
we drink it while walking, working, driving, rushing.

maybe coffee isn’t just a drink.
maybe coffee is a pause button we forgot how to use. 💡

untold coffee story. 🍒🫘💭

31/03/2026

people often ask what the difference is between cheap coffee and expensive coffee. 🤷🏽

most of the time, it’s not the country.
it’s not the roast.
it’s not even the brewing.

it’s sorting. 😮

ripe cherries vs unripe cherries.
good beans vs defective beans.

most of the cost of good coffee is in the work done before it even leaves origin.

untold coffee story.

24/03/2026

ever wondered why coffee tastes different at home compared to a café? 🤔

it’s usually not the coffee.
it’s grind size, water temperature, ratio and consistency.

in cafés, recipes are controlled.
at home, we guess.

coffee is more like cooking than people think. 💡
small changes = big difference in taste.

untold coffee story 🍒 🫘 💭

17/03/2026

most people think the espresso martini is an old cocktail. 🍸

it isn’t.

it was invented in london in the 1980s when a model asked bartender dick bradsell for a drink that would “wake me up and f**k me up”. 🫢

he mixed vodka, sugar, coffee liqueur and fresh espresso.

the espresso martini was born. 🍸

another untold coffee story. 💭☕️🍒

14/03/2026

“the bitter invention of satan” 👹

when coffee first spread through europe, it was not universally welcomed.

some critics believed coffee houses would make people lazy, distract workers and create social disorder. 😮

others feared the drink itself was unhealthy.

history proved otherwise.

another untold coffee story. 💭 ☕️






untoldcoffee
coffeetime

12/03/2026

“dark roast has more caffeine.” 🤨

it’s one of the most repeated coffee beliefs.
in reality, light and dark roasts contain very similar caffeine levels. 😮

roasting mainly changes flavour, aroma and body.

another untold coffee story. 💡






untoldcoffee

10/03/2026

ever noticed coffee tastes strange on a plane? ✈️

it’s not always the coffee. ☕️

low humidity and cabin pressure reduce your ability to taste flavour. 💡

your senses behave differently at altitude.

the same coffee on the ground can taste completely different.

08/03/2026

tasting notes can describe coffee.
they can also distract from it.

we focus on clarity, balance and clean finishes.

marketing is loud.
quality is quiet. 😉

08/03/2026

today feels like the right day to share this coffee.

this lot comes from a women’s farming group in indonesia, where farmers are working together to gain more control over their coffee and their income.

happy international women’s day. 💪🏽 ☕️

04/03/2026

acidity isn’t bitterness.
it isn’t sourness.
it’s structure and balance when roasted properly.

most bad coffee isn’t acidic.
it’s poorly roasted. 💡

02/03/2026

we don’t chase trends.

we roast for balance, clarity and repeatability.

if a coffee tastes good once but not twice,
that’s not quality.

consistency is the standard.

28/02/2026

28/02/2026

coffee snobbery kills curiosity. 😵

if someone enjoys instant coffee,
that doesn’t make them wrong.

it just makes them different.

coffee should invite people in.
not filter them out. 🙌🏽

uncomfortable? good.

24/02/2026

specialty coffee isn’t always better. 🧐

sometimes it’s just different.

higher score doesn’t automatically mean more enjoyable.
more complex doesn’t mean more satisfying.

taste is personal.
not political.

agree or disagree?