What are the opening hours?

Monday 10:30am - 7pm Tuesday 10:30am - 4pm Wednesday 10:30am - 7pm Thursday 10:30am - 9pm Friday 10:30am - 9pm Saturday 10:30am - 9pm Sunday 12pm - 6pm

Maison Assouline

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Maison Assouline

Global Flagship for and home of the Swans Bar
(649)

Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple’s experienced eye for visually rich stories and compelling narratives. Guided ny their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Throughout the last quarter of a century, the brand has established a network of international boutiques in prominent locations across the globe.

04/05/2026

For Mom. Objects she’ll love. Stories she’ll live in.

Explore our Mother’s Day Gift Guide at assouline.com and our global boutiques.

07/04/2026

What would the world be without Nutella?

03/04/2026

Season Two is here. The Culture Lounge Podcast returns with The Decisive Moment, a new series hosted by Alex Assouline exploring the single turning point that changed everything for the visionaries shaping culture today. We open with Martine Assouline, co-founder and Editor-in-Chief of Assouline, in a conversation as
intimate as it is illuminating.

Listen now on Apple Podcasts and Spotify, link in bio.

20/02/2026

Precision, power, and unmistakable style. From fast cars to speedboats cutting through open water, the James Bond Collection captures the thrill of motion and the elegance of espionage, where every detail moves at 007 speed.

04/02/2026

Agave, artistry, legacy. “The Art of Tequila: Spirit of Mexico” reimagines tequila as a cultural masterpiece, shaped by centuries of tradition and creative expression. From sun-drenched agave fields to iconic bottles and rituals, this volume captures the spirit of Mexico in all its richness and beauty. Discover the book now https://bit.ly/4awM0rZ

14/01/2026

Spectacular properties, from Miraflores to Machu Picchu and far beyond, frame “Peru: An Odyssey Across a Time-Honored Land”, revealing the country’s rich history, vibrant spirit, and cinematic beauty. Published by , the book captures Peru through the lens of Belmond’s iconic hotels and legendary luxury railways, celebrating its landscapes, heritage, and the enduring romance of immersive travel.

04/01/2026

When a path ignites in the minds and souls of creatives, that is their Decisive Moment. As we step into 2026, we revisit the spark that inspired Culture Lounge. For Assouline’s Editor-in-Chief Martine Assouline, it came while discovering Henri Cartier-Bresson’s legendary tome, titled, ironically, The Decisive Moment.

Upon the first page turn, she understood how art transcends time and space into a realm of transformation. “I wasn’t thinking anything about publishing, but that day, I understood what makes a good book. It was one of the first books I discovered where the choices this man made, the photos, everything was extraordinary,” she shares. Discover her story on Culture Lounge, link in bio.

28/12/2025

Brigitte Bardot was more than a beauty; she was a revolution. With an effortless sensuality and an unshakable love for truth, she embodied a new freedom, one that redefined femininity for her generation and beyond. Rare, fearless, and forever singular, Brigitte was, and will remain, unique.

“Brigitte Bardot: Intimate” presents a rare, unfiltered portrait, released earlier this year. With unseen photographs by Jicky Dussart and text by Fabrice Gaignault, shaped in collaboration with Bardot herself, it captures her life with tenderness and truth.

11/12/2025

Manhattan, but make it Paris. An unforgettable evening celebrating “Emily in Paris: The Fashion Guide” with Darren Star, Lily Collins, and Marylin Fitoussi. Bold. Beautiful. Chic.

fitoussi

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24/11/2025

An intimate encounter with greatness at our Palm Beach boutique as Roger Federer revisits his ‘Federer’ book, personally signing Classic and Ultimate editions that capture the precision, elegance, and unwavering excellence that define a living legend. The art of the exceptional, bound in timeless form.

Revisit this tome at our Assouline boutiques or assouline.com.

25/11/2022

For coffee or cocktails, a weekend well spent at Maison Assouline’s Swans Bar.

12/10/2022

Kickoff London Cocktail Week at the ! Enjoy the handcrafted cocktails from our Travel Series menu or treat yourself to our finest champagnes and liquors.

The following week, on October 22nd, the will be joined by WhistlePig to present their range of exceptional American Rye Wh***ey. At the link in bio, reserve your spot to experience exceptional cocktails created by the Maison Assouline team using WhistlePig’s celebrated spirit.

10/10/2022

Celebrating the launch of our newest title Conor Mccreedy: Blue Sultan .

05/10/2022

Maison Assouline will be closed the following evenings for private events:
Thursday October 6th from 6:00pm
Wednesday October 12th from 6:00pm
Wednesday October 19th from 6:30pm

We apologize for any inconvenience.

26/09/2022

wears the ‘Mykonos to Ibiza’ slippers, which feature the Assouline Travel Series Ibiza & Mykonos motifs on a flax linen slipper, with a brown grosgrain trim. Shop the capsule collection, featuring iconic cover art from select titles, including Capri and Palm Beach, at Maison Assouline.

20/09/2022

Available now at Maison Assouline: the newest addition to the Ultimate Collection, Louis Vuitton: Virgil Abloh honors the designer’s boundary-breaking creativity on and off the runways. With over 250 stunning images and personal reflections from Abloh’s inner circle, the book is the definitive chronicle of a partnership that redefined not only dress codes but their very vocabulary.

This must-have Ultimate edition of Louis Vuitton: Virgil Abloh is packaged in a carton box available in four colors, inspired by the container installation from the Louis Vuitton 2021 spring-summer menswear show in Miami. Additionally, the Ultimate Collection includes a special-edition removable glossary highlighting the numerous sneaker collaborations Virgil Abloh spearheaded during his time at Louis Vuitton.

01/09/2022

Surf mecca, tropical paradise, bamboo-architecture hub, “Island of the Gods”—Bali contains multitudes. The magnetism of this Indonesian island is unmatched, drawing millions of visitors each year. presents a vibrant portrait of the island, featuring photos of its many facets, including cliffside villas, endless rice terraces and the lively surfing community, all imbued with the kindness and warmth of its people. Available at .

31/08/2022

Victory travels in Louis Vuitton trunks. For over three decades, the Maison has been synonymous with unparalleled athletic excellence, creating custom cases for some of the most recognizable trophies in the world. : Trophy Trunks highlights the Maison’s role as an integral part of the crowning of legends, from Rafael Nadal scoring his record-extending tenth French Open title in 2017 to team France’s triumphant defeat of Croatia in the 2018 FIFA World Cup Final.
Pictured: La Coupe des Mousquetaires, Roland Garros French Open. Available at

📸 Louis Vuitton Malletier, Melanie Lyon+Ramon Escobosa

19/08/2022

In perfect harmony with nature, Costa Smeralda rose from the untouched territory at the northeastern tip of Sardinia, at the behest of Prince Karim Aga Khan, in 1962. , our newest addition to the , highlights the region’s natural abundance and original architectural style, revealing why this Mediterranean paradise is truly a one-of-a-kind destination. Available at .

27/07/2022

Gold has always added a divine spark to any human endeavor. This handcrafted volume of : The Impossible Collection showcases 100 of the rarest and most precious treasures that marry natural splendor and human craftsmanship. Richly detailed artifacts from ancient civilizations and museum-quality modern artworks grace the pages of this finely wrought book.

Address

196A Piccadilly
London
W1J9EY

Opening Hours

Monday	10:30am - 7pm
Tuesday	10:30am - 4pm
Wednesday	10:30am - 7pm
Thursday	10:30am - 9pm
Friday	10:30am - 9pm
Saturday	10:30am - 9pm
Sunday	12pm - 6pm

Telephone

+442030341197

Website

https://eu.assouline.com/pages/maison?utm_source=google_business_profile&utm_medium=organic&utm_campaign=uk_london_maiso

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