20/07/2026
The World Cup may be over, but the Final reminds us of a story.
Eight years ago, Jean Bedard was in London watching the Final in a packed pub, on a small, faded screen where you could barely see the players.
He left with one simple thought: sports fans deserve better.
Today, he's back. This time, standing in front of LaCage UK.
This September, fans won't have to settle for a screen in the corner of a pub. They'll experience every match on big screens, in an atmosphere built for true sports fans.
The best stories often start with a single idea. This one opens in September. 🏴
