01/09/2026
THIS S**T IS REAL! (Am I allowed to swear on Instagram?) My opinion on AI :
A new local food & drink business recently opened in Hampton, advertising their services using quite clearly AI curated images. I found it really offputting that I couldn't see real life product and formed an opinion of that business pretty quickly - it just didn't seem genuine. It made me realise that i've never bothered to consider how my content is viewed by the public because i'm of the mindset that any content I put out there is authentic and I've never thought that I should declare that?! I've been naive that we're now living in a world where we aren't actually sure what's real, what's not, what's been made or written by a human or what's been created by a bot somewhere.
I've lately experienced so many businesses using AI and making mistakes by doing so, creating frustration and wasting time. I’m not saying humans don’t make mistakes, but we do have the ability to have some emotional intelligence. An article was written a few years ago (which i now can't find, but read with interest back then) when AI started becoming more widely used, where an AI programme was asked to write a deck of recipes for all sorts of food dishes. The recipes were tested, not surprisingly with poor results: AI could not replicate the understanding that chefs have of food, of texture, of flavour, of temperature, of look, smell, touch. The dishes created were average, but often with mistakes - too much or too little liquid, adding ingredients at the wrong times, items over or undercooked ,or combining ingredients that just didn't make any sense. The same recipes were re-written by real human chefs and tested again, and of course the end result was far superior.
So let's just be clear, as I can't assume that you know, that every single image posted, content shared and email written by this business is done so by a human and is 110% genuine real life. AI plays no part in this business for a reason - it can't be trusted, and definitely doesn't know how to create beautiful cakes.