23/06/2026
Digging through some old files today and found the original mood boards I created when I was first dreaming up Wild IS Earth. 🌀🧠🌱
Before the taps were flowing or the bottles were filled, these were the exact visuals floating around my head. I was completely drawn to surreal anatomy, retro geometry, underground networks, and the raw, beautiful complexity of living systems.
I knew from day one that I didn't want to build a sterile, polished brand. I wanted to create an ecosystem where science, art, and wild fermentation collide. Looking back at this board now, it makes total sense why we ended up exactly where we are—brewing alive, experimenting with living materials, and leaning into the beautiful unpredictability of nature.
SurrealArt FermentationCulture CreativeProcess BehindTheBrand