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Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 5pm Sunday 9am - 4pm

Arome

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Arome, Restaurant, 27 Duke Street, London.

10/06/2026

A new savoury pastry that’s quickly becoming a favourite. Tuna, Sweetcorn & Yuzu Koshō Croissant with Emmental Cheese — flaky, savoury & with just a touch of heat.

On the counter at:
Mercer Street, daily
Duke Street, weekends

07/06/2026

Counter full of fresh pastries, ready for your morning stop 🥐☕️

04/06/2026

A peek at some of the bakes you’ll find on our counter at Shaftesbury Avenue.

— Sourdough Chocolate Chip Baguette with Creamy Pistachio Marzipan & a Slice of Butter
— Cheese Tart with Parmesan Cloud, Blueberry Lemon Meringue Tart, Pine Nut & Walnut Tart
— Pandan Coconut Custard Slice
— Almond Tuile & Coconut Rocher, also featured on our Soft Serve Sundae

Everything is baked on site throughout the day, with favourites including our Honey Butter Toast and Egg Custard Tart alongside creations made especially for Shaftesbury Avenue.

Tue–Sat: 10am–8pm
Sun: 12pm–8pm

27/05/2026

A trio of tarts made for sunny afternoons & picnic spreads 🔆

— Cheese Tart with Parmesan Cloud
— Blueberry Lemon Meringue Tart
— Walnut & Pine Nut Tart with Citrus Caramel

Available only at Shaftesbury Avenue〰️

23/05/2026

A seasonal special that’s here for a little while longer at Mercer Street.

Coconut rice pudding, rhubarb jam & coconut cardamom crémeux. Bright, creamy, and finished with a gentle jammy acidity.

Available daily at Mercer Street from late morning onwards〰️

12/05/2026

See you this morning at Duke Street for a filter coffee showcase by Obadiah — featuring a new steeped bag format, accompanied by our fresh madeleines ☕️

05/05/2026

Arôme 3.0.

This space has been taking shape for some time & we’re pleased to finally welcome you to our third location at 90–92 Shaftesbury Avenue.

Alongside our signature Honey Butter Toast & Egg Custard Tarts, we’ve created a new selection for this space, complemented by a range of house-crafted drinks.

A warm, takeaway-led setting with freshly baked goods throughout the day, soft serve from the afternoon & sweet treats into the evening.

We’re quietly excited to welcome you. Come by, say hi & see what’s new.

À bientôt.

18/04/2026

A sneak peek of what’s coming to Shaftesbury Avenue 🧡

A new range of baked goods & beverages crafted in-house, just for our third location.

Opening soon🍦

10/04/2026

As we put the finishing touches on our third location, we’re taking a moment to appreciate our second home on Duke Street.

We’re truly grateful for all the support we’ve received here & hope you’ll enjoy what we’ve been working on just as much.

Coming soon 🧡

27/03/2026

Always here for your pastry run 🏃

Visit us on 9 Mercer Street or 27 Duke Street.

07/03/2026

On Mercer Street’s counter for a while now & one the team keeps reaching for.

Through flaky croissant layers & fine sliced plums, lies a smooth, rich hazelnut cream centre with gentle toasty hojicha notes.

Available daily at Mercer Street from late morning onwards〰️

18/02/2026

Top three pastries to order if it’s your first time at Arôme.

Almond Croissant, Egg Custard Tart & of course, our signature bake — Honey Butter Toast 🍯🧈🍞

Flaky layers. Silky custard. Buttery finish.

11/02/2026

The perfect pair for elevenses: Buttery Almond Financiers & a short pause in the day ☕️

05/02/2026

We’re growing — & we’re looking for creative hands that care.

If you enjoy the pace of a new opening, this is a great time to help shape the space & routines with us. Join us in a brand-new kitchen, working with quality ingredients alongside a team that respects the craft.

Previous experience in a commercial kitchen is essential, as is the right to work in the UK.

Get in touch: [email protected]

Merci.

28/01/2026

One final week to enjoy our Galette des Rois 👑

Last pick-up is 1 Feb, Sunday — don’t forget to place your pre-orders (link in bio) or pop in store for a slice!

24/01/2026

A cosy retail corner at Duke Street, home to some of our favourite things: bespoke tote bags, Kinto ware, coffee beans, matcha, ceramics & a few other bits — sitting comfortably alongside everything else we do〰️

13/01/2026

A considered change 🍵

We’ve been serving organic matcha from Matsu-cha for a little while now. It’s light, refreshing & finishes with a subtle umami note — one we really enjoy & hope you do too🍃

07/01/2026

Galette des Rois. A simple, buttery puff pastry filled with frangipane — our way to beat the January blues.

GDR is available daily throughout January across both bakeries. Pre-order a whole via the link in our bio or pop in store to enjoy a slice!

01/01/2026

Ringing in the New Year with Galette des Rois 👑

This year, alongside our Classic Almond Cream and Coffee Almond Cream (Duke Street only), we’re introducing a brand new flavour, Almond Cream with Rum & Raisin — available exclusively at Mercer Street.

Every whole galette comes with a silver paper crown and our Arôme special edition pastry magnet for keeps — yes, the magnets are back!

Pre-orders are now open via the link in our bio & pick-up starts Saturday, 3 Jan. GDR slices will also be on our counters from midday this weekend.

Bonne Année & Happy Epiphany!

18/12/2025

We had fun putting together this year’s Sablé Selection for everyone & we hope you’ll enjoy them throughout this festive season✨

Pre-orders are filling up fast, so be sure to place your orders via the link in our bio. The last day for pick-up is 24 Dec, before we close for a short break from 25-29 Dec.

16/12/2025

We look forward to welcoming you in store before we close for a short Christmas break from 25-29 December🎄

14/12/2025

Feeling festive with our Pear & Chestnut Mont Blanc🌲🌰

Layers of roasted pear, pear compote, kinako ganache cream, rum chestnut cream, candied orange, and fresh pear slices, all nestled in a crisp croissant shell.

Available daily across both bakeries from around midday. Please note that the cream in Duke Street does not contain any rum〰️

Address

27 Duke Street
London
W1U1LE

Opening Hours

Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	9am - 4pm

Website

http://aromebakery.co.uk/

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