The George IV Lichfield

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The George IV Lichfield Welcome to the George IV. Come along and enjoy the chilled,friendly,fun atmosphere. Showing live sporting events and entertainment.
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From a great selection of drinks, to all the best sporting action, to pub quizzes and live music. Get involved in as little or as much as you'd like in the heart of your local community.

⚽ Arsenal legend Ray Parlour joined fans at The Brook Gate in Finsbury Park for a special afternoon celebrating all thin...
20/10/2026

⚽ Arsenal legend Ray Parlour joined fans at The Brook Gate in Finsbury Park for a special afternoon celebrating all things Arsenal! 🔴⚪

Hosted in partnership with Coca-Cola, the family-friendly event brought supporters together for an afternoon packed with football themed fun, including games, an Arsenal nostalgia quiz and even the chance to play darts with the former Gunners midfielder 🎯

Fans also enjoyed an exclusive Q&A with Ray, who shared stories from his Arsenal career, while the Premier League Trophy made a special appearance and proved a huge hit with guests 🏆

A fantastic day of football, memories and community spirit at The Brook Gate!

🎃 SCRATCH. MATCH. WIN. 🎃Feeling lucky? Grab a selected Heineken UK draught drink + Walkers snack and get a Monster Match...
16/10/2026

🎃 SCRATCH. MATCH. WIN. 🎃

Feeling lucky? Grab a selected Heineken UK draught drink + Walkers snack and get a Monster Match Scratchcard! 🍺 https://www.craftunionpubs.com/halloween-drinks

🧟 Scratch your card
🧟 Match 3 symbols
🧟 Win a FREE pint or bag of crisps

04/10/2026

FOUND: we have found a ring whilst cleaning & we believe it will probably hold sentimental value to someone. If you have lost a ring we will need proof of ownership before returning it.

WE’RE SUPPORTING OUR FRIENDS AT THE CLOCK ATHERSTONE!!TRACEY & HER TEAM ARE COLLECTING OLD BRAS IN ANY CONDITION TO RAIS...
02/10/2026

WE’RE SUPPORTING OUR FRIENDS AT THE CLOCK ATHERSTONE!!

TRACEY & HER TEAM ARE COLLECTING OLD BRAS IN ANY CONDITION TO RAISE MONEY FOR BREAST CANCER AWARENESS

WE ARE NOW A COLLECTION POINT SO IF YOU HAVE ANY BRAS NO MATTER WHAT CONDITION PLEASE DROP THEM OFF AT GEORGE IV💕💖💗💞💓💐🌸💘💝👙🎀

WE KNOW THIS CHARITY IS VERY CLOSE TO OUR HEARTS SO WE APPRECIATE ANY AND ALL DONATIONS💘💕👙🌸💖💗🎀

let’s do what our community does best🌸

what a lineup for sport this week😍🤪🤍🫶watch live with us every day of the week⚽️🥊🏅🏐🏉
07/09/2026

what a lineup for sport this week😍🤪🤍🫶

watch live with us every day of the week⚽️🥊🏅🏐🏉

31/08/2026

are you guys enjoying the Lichfield Food Festival??😍🤪🍔🍕🍰

join us today this bank holiday Monday for 2 incredible live singers🫶🌟🎤

first up we have the incredibly talented Izzy & Niamh from 1:30-2:30pm these girls are uprising talent & are definitely going places, not one to miss✨🤍👯‍♀️

followed by the incredible Cliff Antony bringing all the soul, Motown & modern day hits to the party🫶✨🎤

Celebrate the last bank holiday of the summer with us at George IV🍻🍻🍻🍻

28/08/2026

hey guys,

Now we are back to some kind of normality we just want to reach out and give a huge thanks to everybody who inboxed us, offered to help clean up & sent us well wishes🤍

Yesterday really solidified why we love our community so much, strangers, friends & our customers all offered to help us in our dire time of need & we could not express our gratitude enough🤍

We love you all, it takes a village & you guys really prove that every time🫶🍻✨🤍

27/08/2026

WE ARE OPEN AS NORMAL FROM 10AM TOMORROW🤍

Unfortunately due to damages there will be no pool room🥲

27/08/2026

good morning guys, unfortunately due to the weather right now we are not safe to open we have flooded. We are trying our best to make a safe environment for you all💔

heartbroken isn’t the word💔🥲

please bare with us all🤍

🙌 Craft Fest is in full swing! 🙌 We’ve already seen some brilliant events across our pubs, from live music and festivals...
20/08/2026

🙌 Craft Fest is in full swing! 🙌

We’ve already seen some brilliant events across our pubs, from live music and festivals to community celebrations, all while raising money for some incredible causes ❤️

Now we’re gearing up for the BIG August Bank Holiday weekend, when even more of our Craft Fests will be taking place! 🎉🍻

And there’s more… the Craft Fest Campervan Tour hits the road this week, making its first stop at The Endeavour! 🚐

A huge thank you to every team getting involved. Every charity contribution, big or small, makes a real difference 🫶

TONIGHT💜💙will villa reign supreme and bring home the SUPER CUP🏆🦸🏼🦸🏾🦸🏿🍻⚽️Watch live at the George from 8pm⚽️🍻
12/08/2026

TONIGHT💜💙

will villa reign supreme and bring home the SUPER CUP🏆🦸🏼🦸🏾🦸🏿🍻⚽️

Watch live at the George from 8pm⚽️🍻

11/08/2026

The Craft Fest campervan tour is hitting the road this August, bringing free samples, interactive activities and plenty of festival fun to pubs across the UK.! 🥰

Catch us at:

22 August - Endeavour, Middlesbrough
29 August - The Cherry Tree, Plymouth
30 August - The Cardigan Arms, Corby (CORBYFEST)
31 August - Royal Oak Brampton

It’s all about bringing people together, creating great moments and adding even more excitement to this year’s Craft Fest celebrations 🫶

12th August📆VILLA. ARE. BACK. how will they top lasts seasons achievements? Let’s see how they anticipate the 26/27 seas...
07/08/2026

12th August📆

VILLA. ARE. BACK.

how will they top lasts seasons achievements? Let’s see how they anticipate the 26/27 season with the super cup, live at George IV next Wednesday KO 8pm⚽️🏆🦸🦁

will the villains do it? 🍻🍻

Dig out your leg warmers, tease that hair, and find your neon spandex! (Not sure we’re gonna thank you for that one)🤩 We...
28/07/2026

Dig out your leg warmers, tease that hair, and find your neon spandex! (Not sure we’re gonna thank you for that one)🤩

We're turning back the clock for an epic 80’s DISCO NIGHT at The George IV Pub! 🪩✨

Dress up in your finest 80s gear and get a FREE shot to kick off the night! 😋💙

🗓️ Saturday, August 1st
⏰ From 8 PM

Let's party like it's 1985! 💃🕺🎤

🍻 50 FREE DRINKS AT EVERY ONE OF OUR PUBS! 🍻Wednesday wasn’t the result we wanted, but England still have one more game ...
17/07/2026

🍻 50 FREE DRINKS AT EVERY ONE OF OUR PUBS! 🍻

Wednesday wasn’t the result we wanted, but England still have one more game to play 🏴

Join us this Saturday 18 July as England take on France in the 3rd Place Play-Off, 10pm kick-off.

The first 50 people through the door between 7pm and 8pm, wearing at least one England-themed item of clothing or accessory, will receive a FREE drink: https://www.craftunionpubs.com/sport/football/where-to-watch-world-cup

One last game. One free drink. Let’s get behind England! 🙌

T&C's apply. While stocks last.

⚽ Every match is better in our pubs! 🍻 ​Grab your mates, enjoy great-value drinks, soak up the atmosphere and don't​ for...
11/07/2026

⚽ Every match is better in our pubs! 🍻 ​

Grab your mates, enjoy great-value drinks, soak up the atmosphere and don't​ forget to pick up your Big Summer Scorecard for the chance to unlock FREE​ drinks and win a share of over £250,000 in prizes (T&Cs apply). ​

We'll see you at kick-off! 🙌

07/07/2026

Signs of a good matchday:

🍺 Empty glass
⚽ England win
🗣️ No voice left

England are through! 🙌​Today's priorities:​❤️ Relive the goals.​📱 Fill up the group chat.​🍻 Get the next match in the di...
06/07/2026

England are through! 🙌​

Today's priorities:​
❤️ Relive the goals.​
📱 Fill up the group chat.​
🍻 Get the next match in the diary.

Watch the games, collect stamps and score big with over £250K of prizes to be won with our Big Summer Scorecard! 😍Pick u...
02/07/2026

Watch the games, collect stamps and score big with over £250K of prizes to be won with our Big Summer Scorecard! 😍

Pick up your scorecard in pub and start collecting every matchday:

🍺 1 pint = 1 stamp
🥔 1 packet of Walkers crisps = 1 stamp
🎁 Free drink rewards at 8, 16, 28, 40 & 60 stamps

The more football you watch, the more rewards you earn.

Available across the tournament and selected summer football fixtures. T&Cs apply.

£500,000 raised and we’re only halfway there! ❤️Our pubs have now raised an incredible £500k for our Make It A Million c...
30/06/2026

£500,000 raised and we’re only halfway there! ❤️

Our pubs have now raised an incredible £500k for our Make It A Million campaign and every penny tells a story.

Behind that number are teams giving their time, guests showing their generosity, communities coming together and moments that remind us what our pubs are all about.

We can only share a few of the many amazing stories and photos from our sites, but this milestone belongs to every single person who has helped make it happen. To our teams, guests and communities, thank you. Let’s keep going and Make It A Million! 🙌

29/06/2026

Nothing beats a World Cup matchday at the pub ⚽🍻

The atmosphere. The chants. The last-minute winners. The roar when the ball hits the back of the net 🙌

Grab your mates, enjoy an ice-cold pint and soak up every moment with fellow fans. No bookings, no fuss, just turn up, find your spot and enjoy the beautiful game. See you at kick-off! 🍺⚽

27/06/2026

The heart of our pubs is a place where everyone belongs 🌈✨

A huge shoutout to Sarah and Kelly from The Black Swan, and to everyone involved in putting together such an amazing Pride event. Your hard work, passion and community spirit made it a day to remember ❤️

Whether you're joining us for a drink, a dance or celebrating with friends, we're proud to be a space where everyone is welcome, every single day. Here's to good vibes, great people and making everyone feel welcome. Happy Pride! 🏳️‍🌈✨

Address

34 Bore Street
Lichfield
WS136LU

Opening Hours

Monday 10am - 12am
Tuesday 10am - 12am
Wednesday 10am - 12am
Thursday 10am - 12am
Friday 10am - 2am
Saturday 10am - 2am
Sunday 11am - 12am

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