The Artisan Roast Master is unique and should considered to be, someone with a great passion for World coffee. Their position in the coffee industry is high. It is that of a skilled worker, almost that of an artist. They have learned to produce a taste willingly purchased by thousands. He/She must continue to do so for years on end. It is a skill that always looks for improvement along with continuity, therefore time and experience contributes to that craft. An example would be, the coffee knowledge of where certain flavours are found and come from, season after season, the effect green bean selection has, how roast profile effects and cupping taste determine the Artisan choice of coffees. The Artisan Roastmaster needs to know which types enhance the blend of some or ruin others, how much body or fullness is required by a certain clientele as the variation in taste changes over the years. He/She must learn to define what aromas can nullify others, what happens in a certain roast with different sized beans, and the effects of various grinds on the finished roasted coffee flavours.