17/09/2026
An old expression with a straightforward message that still holds up : stop wasting time in indecision. You either commit (“fish”) or stop blocking the way and quit (“cut bait.”)
There comes a point where thinking, planning and talking about what you’re going to do has run its course. You either get on with it, or get out of the way.
Fish or Cut Bait is your reminder to stop dreaming and take action. Available now on the website.