10/07/2026
A record-breaking British Grand Prix. A record-breaking weekend for Freemans Event Partners and Silverstone ๐๐๏ธ
With 564,000 fans attending Silverstone, we were proud to deliver our biggest public hospitality operation to date, working in partnership with Silverstone to create an exceptional end-to-end fan experience.
The results demonstrate what's possible when fan insight, operational excellence and innovative experiences come together:
๐ 57% increase in Thursday evening trade at CARGO Global Eats, delivering the strongest Thursday performance in the event's history and proving that when we create new ways for fans to experience event dining, demand follows.
๐ 78% increase in revenue at the expanded Landostand, delivered in partnership with Lando Norris, while the Luffield Circuit of Flavours, developed alongside Silverstone, continued to drive dwell time and consumer spend as fans actively sought out new experiences.
๐ 54% increase in self-serve transactions across the main stage area, alongside a 31% increase in spend per head, with fans able to pour a pint in just 45 seconds.
These results are part of what is shaping up to be a record-breaking summer for Freemans Event Partners and our partners, as demand continues to grow for premium, innovative and convenience-led hospitality experiences.
Our CEO, Tara Warren, said: "This year at Silverstone, fans showed us exactly how they want to experience events. The British Grand Prix demonstrated how leading sports events and Freemans Event Partners are evolving to meet demand, creating a festival atmosphere that blends fashion, music and popular culture with elite sport at its heart.
Event delivery at this scale is difficult to replicate. It showcases the power of collaboration, bringing together organisers, suppliers, hospitality teams, food operators and brands to create fantastic experiences underpinned by the operational excellence that we are known for."
Read the full press release ๐ https://www.freemanseventpartners.co.uk/posts/record-sales-at-british-grand-prix/