17/09/2026
what’s fish & chips without talking about the chips too? 🥔
it’s something most people probably never think about — how much goes into getting a good portion of chips out of the fryer.
we use fresh british potatoes, supplied and prepared by the real fresh chip co.
potatoes change throughout the year, with different varieties having different dry matter and sugar levels which affect how they fry.
that’s why varieties change with the seasons to keep the end result as consistent as possible.
we recently visited one of the farms where some of our potatoes come from.
this year the dry weather has made things particularly tough for growers, which will have an impact on the crop.
we choose pre-cut because, although it costs us more, the sourcing, testing, quality checks and preparation are all done before they reach us — making sure we’re getting some of the best british potatoes for the time of year.
very little is wasted too — trimmings go to cattle feed and peelings to fertiliser.
with frozen chips, consistency can be built into the manufacturing process. with fresh chips, consistency starts in the field.
they’ll naturally vary a little throughout the year because ultimately we’re frying a fresh potato that’s been grown through the british weather.
there’s definitely more to the humble chippy chip than chucking a tattie in the fryer 🥔
