https://www.facebook.com/1084637471409790/

Takeaway Growth Studio, 62 Eyre Place, Edinburgh (2026)

16/08/2026

𝐓𝐇𝐄 𝐇𝐈𝐃𝐃𝐄𝐍 𝐂𝐎𝐒𝐓 𝐎𝐅 𝐀 𝐁𝐀𝐃 𝐓𝐀𝐊𝐄𝐀𝐖𝐀𝐘 𝐌𝐄𝐍𝐔

A poorly structured menu can quietly reduce your 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗢𝗿𝗱𝗲𝗿 𝗩𝗮𝗹𝘂𝗲, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘀𝗽𝗲𝗲𝗱, 𝗮𝗻𝗱 𝘂𝗽𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 — even when customers are already ready to buy.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬:

🔸 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐭𝐨 𝐝𝐞𝐜𝐢𝐝𝐞
Too many categories, random item placement and unclear naming create friction. The longer customers search, the easier it is to leave or choose the cheapest option.

🔸 𝐘𝐨𝐮𝐫 𝐛𝐞𝐬𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐠𝐞𝐭 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐞𝐝
If your best sellers are buried halfway down the menu, customers may never see them.

🔸 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐬𝐩𝐞𝐧𝐝 𝐥𝐞𝐬𝐬
A customer who could have ordered a £15 meal may simply choose a £10 main because your bundles, upgrades and add-ons aren't presented at the right moment.

🔸 𝐘𝐨𝐮 𝐦𝐢𝐬𝐬 𝐞𝐚𝐬𝐲 𝐮𝐩𝐬𝐞𝐥𝐥𝐬
“Add cheese?”
“Upgrade your fries?”
“Add a drink?”
“Make it a meal?”

Small additions can make a big difference to your average order value.

🔸 𝗬𝗼𝘂𝗿 𝗺𝗲𝗻𝘂 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗰𝗮𝘁𝗮𝗹𝗼𝗴𝘂𝗲 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗮 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻

A good menu doesn't just list what you sell.

It guides the customer toward 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐛𝐮𝐲, 𝐡𝐨𝐰 𝐦𝐮𝐜𝐡 𝐭𝐨 𝐬𝐩𝐞𝐧𝐝, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐚𝐝𝐝.

That’s why menu optimisation isn't simply about making your menu look better.

It’s about making every customer interaction work harder for your business.

𝐌𝐨𝐫𝐞 𝐦𝐞𝐧𝐮 𝐢𝐭𝐞𝐦𝐬 ≠ 𝐦𝐨𝐫𝐞 𝐬𝐚𝐥𝐞𝐬

A smarter menu can help you get 𝐦𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐲𝐨𝐮 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐡𝐚𝐯𝐞.

📌 Before spending more money on ads, ask yourself:

“𝑰𝒔 𝒎𝒚 𝒎𝒆𝒏𝒖 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒅𝒆𝒔𝒊𝒈𝒏𝒆𝒅 𝒕𝒐 𝒎𝒂𝒙𝒊𝒎𝒊𝒔𝒆 𝒆𝒗𝒆𝒓𝒚 𝒐𝒓𝒅𝒆𝒓?”

10/08/2026

📉 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐆𝐞𝐭𝐬 𝐕𝐢𝐞𝐰𝐬 𝐁𝐮𝐭 𝐍𝐨𝐭 𝐎𝐫𝐝𝐞𝐫𝐬

Getting customers to see your takeaway on Just Eat, Uber Eats or Deliveroo is only half the battle.

The real question is:

👉 𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐚𝐟𝐭𝐞𝐫 𝐭𝐡𝐞𝐲 𝐨𝐩𝐞𝐧 𝐲𝐨𝐮𝐫 𝐦𝐞𝐧𝐮?

A customer can find your restaurant, scroll through your menu… and still leave without ordering.

𝐖𝐡𝐲?

Here are 5 common reasons:

❌𝟏. 𝐘𝐨𝐮𝐫 𝐦𝐞𝐧𝐮 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚𝐧 𝐚𝐩𝐩𝐞𝐭𝐢𝐭𝐞

Poor-quality, inconsistent or missing food photos make it harder for customers to imagine what they're buying.

🍕🍟🥪 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒆𝒂𝒕 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆𝒊𝒓 𝒆𝒚𝒆𝒔 𝒇𝒊𝒓𝒔𝒕.

❌ 𝟐. 𝐘𝐨𝐮𝐫 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐝𝐨𝐧'𝐭 𝐬𝐞𝐥𝐥 𝐭𝐡𝐞 𝐟𝐨𝐨𝐝

“Chicken Burger” tells me what it is.

“𝑪𝒓𝒊𝒔𝒑𝒚 𝒄𝒉𝒊𝒄𝒌𝒆𝒏 𝒇𝒊𝒍𝒍𝒆𝒕, 𝒎𝒆𝒍𝒕𝒆𝒅 𝒄𝒉𝒆𝒆𝒔𝒆, 𝒇𝒓𝒆𝒔𝒉 𝒍𝒆𝒕𝒕𝒖𝒄𝒆 𝒂𝒏𝒅 𝒉𝒐𝒖𝒔𝒆 𝒔𝒂𝒖𝒄𝒆 𝒊𝒏 𝒂 𝒕𝒐𝒂𝒔𝒕𝒆𝒅 𝒃𝒓𝒊𝒐𝒄𝒉𝒆 𝒃𝒖𝒏” tells me why I should want it.

❌ 𝟑. 𝐘𝐨𝐮𝐫 𝐛𝐞𝐬𝐭 𝐢𝐭𝐞𝐦𝐬 𝐚𝐫𝐞 𝐛𝐮𝐫𝐢𝐞𝐝

If your best sellers, popular meals and strongest deals are hidden among dozens of items, customers have to work too hard to decide.

Make the decision easier.

❌ 𝟒. 𝐘𝐨𝐮𝐫 𝐝𝐞𝐚𝐥𝐬 𝐝𝐨𝐧'𝐭 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐝𝐞𝐚𝐥𝐬

Customers are constantly comparing options.

If your meal deal doesn't clearly communicate what they get + how much they save + why it's worth choosing, another restaurant can win the order.

❌ 𝟓. 𝐘𝐨𝐮𝐫 𝐦𝐞𝐧𝐮 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐝𝐨𝐮𝐛𝐭

Unclear descriptions.

Missing ingredients.

Outdated prices.

Missing photos.

Too many similar options.

Unexpected extras.

Every little bit of uncertainty can make a customer hesitate.

And when customers are scrolling through multiple restaurants, hesitation can mean losing the order.

𝑩𝒆𝒕𝒕𝒆𝒓 𝒎𝒆𝒏𝒖 𝒐𝒑𝒕𝒊𝒎𝒊𝒔𝒂𝒕𝒊𝒐𝒏 𝒉𝒆𝒍𝒑𝒔 𝒕𝒖𝒓𝒏 𝒕𝒉𝒆𝒎 𝒊𝒏𝒕𝒐 𝒐𝒓𝒅𝒆𝒓𝒔. 📈

💡 𝐏𝐚𝐫𝐭𝐧𝐞𝐫'𝐬 𝐓𝐢𝐩:

Open your Just Eat, Uber Eats or Deliveroo menu today and look at it like a first-time customer.

You have 5 seconds to answer:

𝑾𝒉𝒂𝒕 𝒔𝒉𝒐𝒖𝒍𝒅 𝑰 𝒐𝒓𝒅𝒆𝒓?
𝑾𝒉𝒚 𝒔𝒉𝒐𝒖𝒍𝒅 𝑰 𝒐𝒓𝒅𝒆𝒓 𝒊𝒕?
𝑨𝒏𝒅 𝒊𝒔 𝒊𝒕 𝒘𝒐𝒓𝒕𝒉 𝒕𝒉𝒆 𝒎𝒐𝒏𝒆𝒚?

If your menu doesn't answer those questions quickly…

You may have a traffic problem disguised as a conversion problem.

30/07/2026

🚨 𝑾𝒉𝒚 80% 𝒐𝒇 𝑻𝒂𝒌𝒆𝒂𝒘𝒂𝒚𝒔 𝑳𝒐𝒔𝒆 𝑶𝒓𝒅𝒆𝒓𝒔 𝑩𝒆𝒇𝒐𝒓𝒆 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝑬𝒗𝒆𝒏 𝑹𝒆𝒂𝒅 𝒕𝒉𝒆 𝑴𝒆𝒏𝒖

Most takeaway owners think they're losing customers because of price.

But in reality...

Customers often decide whether to order from you within the first 5–10 seconds of viewing your restaurant on Just Eat, Uber Eats or Deliveroo.

Before they even read your menu, they're already judging:

📷 Your food photos

⭐ Your ratings

🔥 Your Best Sellers

💷 Your meal deals

📝 Your menu descriptions

📂 Your menu layout

If your profile doesn't make a strong first impression, many customers simply go back and choose another takeaway.

𝐘𝐨𝐮𝐫 𝐦𝐞𝐧𝐮 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐥𝐢𝐬𝐭 𝐨𝐟 𝐟𝐨𝐨𝐝—𝐢𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐚𝐥𝐞𝐬𝐩𝐞𝐫𝐬𝐨𝐧. A well-structured menu builds trust, makes ordering easier, and can increase both conversions and average order value.

Small improvements can make a big difference.

✅ Better food images

✅ Smarter menu categories

✅ Clear, appetising descriptions

✅ Best Sellers at the top

✅ Irresistible meal deals

These aren't just cosmetic changes—they're proven ways to improve the customer experience and encourage more orders.

📩 𝐖𝐚𝐧𝐭 𝐚 𝐅𝐑𝐄𝐄 𝐌𝐞𝐧𝐮 𝐀𝐮𝐝𝐢𝐭?

Comment "𝐌𝐄𝐍𝐔" below or 𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞, and I'll review your takeaway menu and share 3 practical improvements you can implement to help increase your online orders.

23/07/2026

🚀 𝗝𝗨𝗦𝗧 𝗘𝗔𝗧 𝗥𝗔𝗡𝗞𝗜𝗡𝗚 𝗦𝗘𝗖𝗥𝗘𝗧

Most takeaway owners think getting to the top of Just Eat is all about having the best food.

It isn't.

Your ranking is influenced by how well you run your business every single day.

Here are the ranking factors that matter most:

⭐ 𝟏. 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞
✔ Accept orders quickly
✔ Keep customers updated
✔ Complete orders successfully
✔ Keep cancellations close to zero

⭐ 𝟐. 𝐑𝐞𝐩𝐞𝐚𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬
One loyal customer ordering five times can be more valuable than five different customers ordering once.

Repeat business tells Just Eat that customers trust your takeaway.

⭐ 𝟑. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐚𝐭𝐢𝐧𝐠𝐬
Consistency matters more than occasional perfect reviews.
Deliver a great experience every time.

⭐ 𝟒. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐒𝐩𝐞𝐞𝐝
Fast, accurate deliveries improve customer satisfaction and help your competitiveness.

⭐ 𝟓. 𝐎𝐩𝐞𝐧𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲
Stay open when you say you'll be open.
Frequent closures or going offline can reduce your visibility.

⭐ 𝟔. 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬

Advertising can increase exposure, but it doesn't replace strong operational performance.

⭐ 𝑾𝒉𝒂𝒕 𝑻𝒐𝒑-𝑹𝒂𝒏𝒌𝒊𝒏𝒈 𝑻𝒂𝒌𝒆𝒂𝒘𝒂𝒚𝒔 𝑼𝒔𝒖𝒂𝒍𝒍𝒚 𝑮𝒆𝒕 𝑹𝒊𝒈𝒉𝒕 ⭐

✅ Best Sellers appear first

✅ Meal Deals are near the top

✅ Every popular item has a professional photo

✅ Product descriptions clearly explain what's included

✅ Promotions encourage customers to order again

📩 𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐦𝐞𝐧𝐮?

I help takeaway restaurants 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐭𝐡𝐞𝐢𝐫 𝐦𝐞𝐧𝐮𝐬, 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐨𝐫𝐝𝐞𝐫 𝐯𝐚𝐥𝐮𝐞, and 𝐠𝐫𝐨𝐰 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐚𝐥𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐉𝐮𝐬𝐭 𝐄𝐚𝐭, 𝐔𝐛𝐞𝐫 𝐄𝐚𝐭𝐬 & 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐨𝐨.

---

20/07/2026

🍕 Winning Meal Deal Tip for Takeaway Owners

Many takeaway menus focus on selling individual items...

But customers don't usually think that way.

They want an easy decision and great value.

Instead of selling a pizza, fries, wings and a drink separately, bundle them into one irresistible offer.

🔥 Pizza Feast Combo

🍕 10" Pepperoni Loaded Pizza
🍗 3 Crispy Chicken Wings
🍟 Regular Fries
🥤 Can of Coke

Only £14.90

Why does this work?

✅ Increases your average order value
✅ Makes customers feel they're getting more for their money
✅ Encourages customers to choose the deal instead of buying just one item
✅ Creates a menu item that can become one of your best sellers

💡 Remember:

Customers don't just buy food... they buy value and convenience.

A well-designed meal deal can often outperform individual menu items—even with only a small discount.

📩 Need help optimising your Just Eat, Uber Eats or Deliveroo menu?

I help takeaway businesses increase online orders, improve average basket value and build menus that convert more customers.

Send me a message—I'd be happy to help.

19/07/2026

🍔 𝒀𝒐𝒖𝒓 𝑴𝒆𝒏𝒖 𝑰𝒔𝒏'𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒃𝒍𝒆𝒎... 𝒀𝒐𝒖𝒓 𝑷𝒉𝒐𝒕𝒐𝒔 𝑴𝒊𝒈𝒉𝒕 𝑩𝒆.

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐞𝐚𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐞𝐲𝐞𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐨𝐫𝐝𝐞𝐫.👀

If your restaurant is on Just Eat, Uber Eats or Deliveroo and orders have slowed down, don't rush to change your menu.

Take a look at your food photos first.

Ask yourself:
📸 Are they bright and clear?
📸 Do they make someone feel hungry instantly?
📸 Do they show your food at its very best?

The truth is, people decide in seconds whether to keep scrolling or place an order.

Even amazing food can be overlooked if the photos don't do it justice.

Your food deserves to be seen the way it tastes.

A few updated, high-quality photos can make a huge difference to how customers see your business—and could help turn more views into orders.

👇 Be honest...

𝑾𝒐𝒖𝒍𝒅 𝒚𝒐𝒖 𝒐𝒓𝒅𝒆𝒓 𝒚𝒐𝒖𝒓 𝒐𝒘𝒏 𝒇𝒐𝒐𝒅 𝒃𝒂𝒔𝒆𝒅 𝒐𝒏 𝒕𝒉𝒆 𝒑𝒉𝒐𝒕𝒐𝒔 𝒐𝒏 𝒚𝒐𝒖𝒓 𝒅𝒆𝒍𝒊𝒗𝒆𝒓𝒚 𝒂𝒑𝒑?

16/07/2026

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐥𝐨𝐨𝐤𝐞𝐝 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐦𝐞𝐧𝐮 𝐚𝐧𝐝 𝐬𝐞𝐞𝐧 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬?

❌ "Chicken Burger with Fries."

Now compare it to this:

✅ "Crispy buttermilk chicken fillet, topped with melted cheese, fresh lettuce and our signature house sauce, served with golden seasoned fries."

Which one makes you want to order?

The truth is, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐜𝐚𝐧'𝐭 𝐬𝐦𝐞𝐥𝐥 𝐲𝐨𝐮𝐫 𝐟𝐨𝐨𝐝 or see your kitchen.

𝐘𝐨𝐮𝐫 𝐦𝐞𝐧𝐮 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐡𝐚𝐬 𝐭𝐨 𝐝𝐨 𝐭𝐡𝐞 𝐬𝐞𝐥𝐥𝐢𝐧𝐠.

A great description should:
✔ Highlight flavour
✔ Mention quality ingredients
✔ Create an appetite
✔ Keep it short and easy to read

You don't need long paragraphs.

You just need the right words.

Small improvements to your menu descriptions can make your dishes more appealing and encourage more customers to hit "Add to Basket."

📩 𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐦𝐞𝐧𝐮?

I help takeaway restaurants 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐭𝐡𝐞𝐢𝐫 𝐦𝐞𝐧𝐮𝐬, 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐨𝐫𝐝𝐞𝐫 𝐯𝐚𝐥𝐮𝐞, and 𝐠𝐫𝐨𝐰 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐚𝐥𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐉𝐮𝐬𝐭 𝐄𝐚𝐭, 𝐔𝐛𝐞𝐫 𝐄𝐚𝐭𝐬 & 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐨𝐨.

15/07/2026

🚨 𝐈𝐬 𝐘𝐨𝐮𝐫 𝐉𝐮𝐬𝐭 𝐄𝐚𝐭, 𝐔𝐛𝐞𝐫 𝐄𝐚𝐭𝐬 𝐨𝐫 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐨𝐨 𝐌𝐞𝐧𝐮 𝐂𝐨𝐬𝐭𝐢𝐧𝐠 𝐘𝐨𝐮 𝐎𝐫𝐝𝐞𝐫𝐬?

Most takeaway owners believe they need more advertising.

But after working with takeaway businesses in Edinburgh, I've learned something different...

Many restaurants are losing orders because of:

❌ Poor menu structure
❌ Weak product descriptions
❌ Missing meal deals
❌ Low average basket value
❌ Poor product images
❌ Customers struggling to find best sellers

The good news?

These problems can often be fixed without spending more on ads.

👋 I help takeaway restaurants improve their online menus to increase orders and average order value.

My services include:

✅ Just Eat Menu Optimisation
✅ Uber Eats Menu Management
✅ Deliveroo Menu Management
✅ Menu Design & Structure
✅ Meal Deal Creation
✅ Product Descriptions
✅ Pricing Strategy
✅ Upselling & Cross-selling
✅ Menu Performance Improvements

If you're a takeaway owner and feel your online menu could perform better, send me a message.

📩 Free initial menu review available.

𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐮𝐝𝐢𝐨
Helping takeaway restaurants grow through smarter menus.

14/07/2026

🚀 𝑾𝒊𝒏𝒏𝒊𝒏𝒈 𝑴𝒆𝒂𝒍 𝑫𝒆𝒂𝒍 𝑻𝒊𝒑 𝒇𝒐𝒓 𝑻𝒂𝒌𝒆𝒂𝒘𝒂𝒚 𝑶𝒘𝒏𝒆𝒓𝒔

One takeaway I work with was selling 𝐛𝐮𝐫𝐠𝐞𝐫𝐬 and 𝐦𝐢𝐥𝐤𝐬𝐡𝐚𝐤𝐞𝐬 as separate items.

The food was great... but customers weren't seeing enough value.

So we created a simple 𝐒𝐡𝐚𝐤𝐞 & 𝐁𝐢𝐭𝐞 𝐂𝐨𝐦𝐛𝐨:

🍔 Burger
🍗 Chicken Pops
🍟 Fries
🥤 Regular Milkshake

Instead of buying individual items, customers now saw a 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐦𝐞𝐚𝐥 at a great price.

📈 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭?

✅ One of the menu's best-selling deals
✅ Higher average order value
✅ Customers felt they were getting better value for money

💡 𝐓𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧:

Customers don't just buy food—they buy 𝒗𝒂𝒍𝒖𝒆 𝒂𝒏𝒅 𝒄𝒐𝒏𝒗𝒆𝒏𝒊𝒆𝒏𝒄𝒆.

A well-designed meal deal can often outperform individual products, even when the discount is relatively small.

If your menu isn't increasing your average order value, it might be time to rethink how your products are bundled.

---

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐉𝐮𝐬𝐭 𝐄𝐚𝐭, 𝐔𝐛𝐞𝐫 𝐄𝐚𝐭𝐬 𝐨𝐫 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐨𝐨 𝐦𝐞𝐧𝐮?

I help takeaway businesses increase online orders and average basket value through smarter menu design, meal deals and delivery platform optimisation.

📩 Feel free to send me a message.

06/07/2026

👀 𝑰𝒔 𝒚𝒐𝒖𝒓 𝒃𝒆𝒔𝒕-𝒔𝒆𝒍𝒍𝒊𝒏𝒈 𝒊𝒕𝒆𝒎 𝒃𝒖𝒓𝒊𝒆𝒅 𝒊𝒏 𝒕𝒉𝒆 𝒎𝒊𝒅𝒅𝒍𝒆 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒎𝒆𝒏𝒖?

One of the most common mistakes I see when reviewing takeaway menus is this:

⭐ 𝒀𝒐𝒖𝒓 𝒃𝒆𝒔𝒕-𝒔𝒆𝒍𝒍𝒊𝒏𝒈 𝒊𝒕𝒆𝒎 𝒊𝒔 𝒉𝒊𝒅𝒅𝒆𝒏 𝒉𝒂𝒍𝒇𝒘𝒂𝒚 𝒅𝒐𝒘𝒏 𝒕𝒉𝒆 𝒎𝒆𝒏𝒖.

Customers don't read every page of your menu...

They scan it.

If they can't quickly spot your most popular items, they're more likely to:

❌ Order something cheaper

❌ Feel overwhelmed by too many choices

❌ Leave without ordering

A simple change like moving your Best Sellers to the top of your menu can make a huge difference.

Here's what I recommend:

✅ Place your Best Sellers at the top of each category.

✅ Position Meal Deals immediately after your best-selling items.

✅ Use clear, descriptive names and high-quality food images.

✅ Make it easy for customers to decide within seconds.

Remember...

📱 Your menu isn't just a list of food.

𝐈𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐚𝐥𝐞𝐬𝐩𝐞𝐫𝐬𝐨𝐧.

The easier it is to guide customers to your most popular and profitable items, the more likely they are to place an order.

📩 𝐍𝐨𝐭 𝐬𝐮𝐫𝐞 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐦𝐞𝐧𝐮 𝐢𝐬 𝐡𝐞𝐥𝐩𝐢𝐧𝐠—𝐨𝐫 𝐡𝐮𝐫𝐭𝐢𝐧𝐠—𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐚𝐥𝐞𝐬?

Message 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐮𝐝𝐢𝐨 for a 𝐅𝐑𝐄𝐄 𝐌𝐞𝐧𝐮 𝐀𝐮𝐝𝐢𝐭 and receive practical recommendations to improve your Just Eat, Uber Eats, and Deliveroo menus.

👇 Where is your best-selling item currently placed—right at the top or hidden further down?

Takeaway Growth Studio

16/08/2026

10/08/2026

30/07/2026

23/07/2026

20/07/2026

19/07/2026

16/07/2026

15/07/2026

14/07/2026

06/07/2026

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