First Choice Foodservice

First Choice Foodservice First Choice deliver to chefs and professional caterers 6 days a week, Monday to Saturday. Free next day delivery, £50 minimum order value.

Telesales: 01283 741630 Monday to Friday 9am–10pm and Sundays from 2pm–10pm. Online: firstchoicefs.co.uk First Choice Foodservice is a team of highly motivated food service professionals. We share a common objective: to deliver exceptionally high standards and rewarding customer experiences. First Choice is a family-owned business who have delivered throughout the Midlands from our Burton upon Trent facility since 1989. In 2009 we launched ‘delivered food service’ for professional caterers. Today we are recognised as one of the region’s leading independent food service suppliers.

• Regular scheduled deliveries: 6 days-a-week, Monday–Saturday

• Minimum order value is £50 with free, next-day delivery

• Telesales: 9am–10pm (Mon–Fri) and 2pm–10pm (Sunday)

• First Choice Foodservice Ordering App for mobile, tablet or laptop

• Regular, deep-cut promotions across all categories

• Dedicated account managers for advice and product support

• 4,000+ products across frozen, chilled, dry-store grocery, impulse and non food

• Freshly prepared fruit and vegetables available for next day delivery

• Freshly butchered meat available for next day delivery

• Erudus Allergen and Nutritional Database for all registered customers

• Extensive range of own-brand quality products representing great value


Telesales: 01283 741 630
Monday to Friday 9am to 10pm
Sunday 2pm to 10pm

Main swtichboard: 01283 531 821
Monday to Friday 8am to 5pm
Saturday 8am to 12 midday

18/09/2026

🍻 The crowd-pleaser of all the pies! Signature by Country Range beef steak and ale pies showcase high-quality, slow-cooked beef steak, which has been cooked in craft ale for a beautifully rich, full-bodied flavour.

Generously filled with carefully selected ingredients for added depth and quality, including 27% free-range UK beef. Each pie weighs in at 255g.

👨🏻‍🍳 Ready from frozen to plate in just 10 minutes!

🧑‍🍳 Suitable for conventional oven or Merrychef

£26.99 per pack of 8 pies
Only £3.37 per pie

👉 Order online today via the First Choice Foodservice app, or
Call telesales on 01283 741630

✨Unlock your inner Maggi®cian with the MAGGI® range. 👨🏻‍🍳Create dishes with rich truffle flavour, whip up a classic moth...
17/09/2026

✨Unlock your inner Maggi®cian with the MAGGI® range.

👨🏻‍🍳Create dishes with rich truffle flavour, whip up a classic mother sauce Demi-Glace in minutes instead of days, and pour thick Maggi® Original or glossy, gluten-free Maggi® Vegetarian Gravy for every diner.

Build standout dishes on ready-to-use Maggi® Rich & Rustic Tomato Sauce, made with sun-ripened Mediterranean tomatoes.

🪄Maggi®cal taste, made simple.

15/09/2026

✨Time to delight your customers with the new Signature by Country Range selection of premium pies. With three premium options to choose from, pie aficionados will be rejoicing, and perhaps even customers who have yet to savour the excitement of pie heaven! 😇

Ready from frozen to plate in just 10 minutes, they’re perfect for pubs, quick-service restaurants, and foodservice operators looking for quality without compromise.

>> Free Range Chicken, Ham and Leek 255g
Made with premium free-range chicken, succulent ham hock and tender leeks, thyme, in a rich, creamy white wine filling.

>> Vintage Cheddar 255g
A crunchy, cheesy topping conceals the ultimate deep-filled cheese pie with sumptuous vintage cheddar, creamy Emmental, potato, leek and a drop of cider.

>> Beef Steak & Ale 255g
Slow-cooked beef steak in craft ale for a rich, full-bodied flavour with a generous filling and carefully selected ingredients for added depth and quality.

All variants are packed in 8s
Now £26.99 per pack
£3.37 per pie

Order online today via the First Choice Foodservice app, or
Call telesales on 01283 741630

✨Work a little Maggi®c into every dish.MAGGI® Rich & Rustic Tomato Sauce is made with sun-ripened Mediterranean tomatoes...
11/09/2026

✨Work a little Maggi®c into every dish.

MAGGI® Rich & Rustic Tomato Sauce is made with sun-ripened Mediterranean tomatoes, peeled, diced and cooked with onions, garlic and herbs for great taste and versatility.

🍅Maggi Rich and Rustic Tomato Sauce 950g
> Now £2.59 each

🍅Maggi Rich and Rustic Tomato Sauce 3kg
> Now £7.79 each

Vegan - Vegetarian - Gluten Free - Dairy Free

Thick, chunky and ready to use, it can reduce cooking time by up to two hours, helping chefs create flavourful dishes with ease.

🪄That's the Maggi®cal touch!

Order online today via the First Choice Foodservice app, or
Call telesales on 01283 741630

11/09/2026

🌟 Stir it Up Magazine September has recently landed, and is packed with practical advice, industry insight and the latest trends. Here's a little taster:

🎯Category Focus… discover how ‘breakfast = business’ can help maximise the opportunities for creating unique and compelling menus, to satisfy customers’ evolving tastes.

🍽️Eat the Season… the humble raspberry is in the spotlight and ready to delight your customers in sauces, coulis, preserves, and fillings – and to add a pop of colour to your salads!

💡Leading lights… meet chef-owner Ryan Blackburn of The Old Stamp House and The Schelly in Ambleside, whose love of local ingredients are the ideal companions to his Cumbrian-inspired recipes.

Check out the latest issue here:

https://www.firstchoicefs.co.uk/resources/

Follow Stir it up and stay up to date with the latest industry news, advice and inspiration.

☀️ Discover the NEW Breakfast Classics from Country Range, which give you loads of menu options that go way beyond break...
07/09/2026

☀️ Discover the NEW Breakfast Classics from Country Range, which give you loads of menu options that go way beyond breakfast!

As a versatile and dependable dry store staple these cereals provide convenience and fantastic value. If you’re looking to offer variety in your menus, breakfast cereals make excellent ingredients for baking, desserts, and even savoury dishes.

Add texture and crunch to your cakes, traybakes, biscuits, and your chocolate crispy treats. Quickly create crispy coatings for chicken, fish and vegetables – or use them as toppings for your dessert creations. Cereals can easily add a creative touch to almost any dish.

Get the best value – and save more across our entire Country Range breakfast cereals range:

Bran Flakes: 4–500g
> £8.99 per case

Cornflakes: 4–500g
> £8.99 per case

Crispy Rice: 4–500g
> £10.99 per case

Cocoa Rice: 4–500g
> £11.49 per case

Or, save more with our excellent bulk pack offers:

Cornflakes: 1–7kg
> Now £26.99

Crispy Rice: 1–7kg
> Now £31.99

Check out the latest offers in our September Promotions here:

https://www.firstchoicefs.co.uk/promotions/

🧑‍🎓We’re getting ready for the start of the new school term in the latest issue of September Stir it Up… so get your men...
01/09/2026

🧑‍🎓We’re getting ready for the start of the new school term in the latest issue of September Stir it Up… so get your menus ready for some new lines, great offers and the best savings! Here’s a little taster of what’s inside… 😋

••• NEW Signature by Country Range Pies •••
> Beef Steak & Ale
> Vintage Cheddar
> Free Range Chicken, Ham & Leek

Pack: 8–255g £26.99 >> Now £3.37 each Cornflakes
> Crispy Rice
> Cocoa Rice
> Bran Flakes

Pack: 4–500g from £8.99

••• Maggi Rich & Rustic Tomato Sauce •••
1–3kg or 1–950g
From £2.59

••• Wrights Jumbo Sausage Rolls 150g •••
1–35
Now 71p each

👉 Get stuck into the September Promotions here:

https://www.firstchoicefs.co.uk/promotions/

26/08/2026

🌟🏖️🍻The bank holiday weekend is nearly upon us so what better time than to bring something totally unique to your dessert menus!

Original, distinctive and irresistibly individual, we have three new Signature by Country Range desserts to choose from – available to order now, for immediate delivery! 🚚

** Individual Banoffee Tart **�
A crisp butter pastry case layered with caramel sauce, sliced banana and chocolate ganache. Piped with banana-flavoured mousse and top decorated with chocolate and caramel curls and dusted with cocoa powder.

20 individual desserts £25.49
>> Only £1.60 each > Only £1.47 each > Only £1.60 each

🚀Country Range have just launched a brand new line up of tasty seasonings, bringing bold, international flavours to your...
25/08/2026

🚀Country Range have just launched a brand new line up of tasty seasonings, bringing bold, international flavours to your menus… and they’re on offer until the end of August!

** Country Range Chip Seasoning **
… with sweet and smoked paprika, garlic, onion, and lemon, giving potato dishes a rich, savoury, and slightly smoky flavour
Pack size: 580g
Now £3.50

** Country Range Sriracha Seasoning **
… a spicy blend made with chili, garlic, paprika, and red bell pepper, balanced with a hint of sweetness and natural flavours
Pack size: 700g
Now £4.50

** Country Range Steakhouse Seasoning **
… create bold, beautifully caramelised, and flavourful crusts on grilled or smoked meats (especially beef and ribs), adding depth, heat, and a rich barbecue character
Pack size: 650g
Now £3.37

** Chipotle Chilli Seasoning **
… a mildly spicy, smoky spice blend perfect for seasoning meats, vegetables, and Tex-Mex dishes
Pack size: 480g
Now £4.25

Order online today via the First Choice Foodservice app, or

Call telesales on 01283 741630

☀️ Ready for some August sunshine? Brighten up your day with our latest issue of Stir it Up and grab yourself some serio...
21/08/2026

☀️ Ready for some August sunshine? Brighten up your day with our latest issue of Stir it Up and grab yourself some seriously ‘Hot and Sizzling’ offers!

** Country Range Thai Sweet Chilli Sauce **
1–2.27 Litres
Now £7.50

** NEW Country Range Beer Battered Onion Rings **
1–1kg
Now £4.10

** Country Range Sticky BBQ Sauce **
1–2.27 Litres
Now £7.35

** Lamb Weston Seasoned Twisters **
1–2.5kg
Now £6.00

** Country Range Burger Relish **
1–2.2kg
Now £5.65

Check out the August Promotions here:
https://www.firstchoicefs.co.uk/promotions/

Address

Ryknild Trading Estate
Burton Upon Trent
DE141RZ

Opening Hours

Monday 9am - 10pm
Tuesday 9am - 10pm
Wednesday 9am - 10pm
Thursday 9am - 10pm
Friday 9am - 10pm
Sunday 2pm - 10pm

Telephone

+441283531821

Website

Alerts

Be the first to know and let us send you an email when First Choice Foodservice posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category