General Merchants Cafe

General Merchants Cafe Combining local produce & the Antipodean hospitally experience to Belfast across our four stores. Serving coffee, brunch & burgers.

29/05/2026

We are open Thursday - Saturday night from 5-11pm

361 Ormeau Road Belfastđź“Ť

Book through link, give us a call, or just drop in…..💛

Well….After 11 years we have achieved what we thought would be nearly impossible. What a honour it was to be surrounded ...
19/05/2026

Well….

After 11 years we have achieved what we thought would be nearly impossible.

What a honour it was to be surrounded by the amazing people in our hospitality industry last night at the in Dublin City.

The room setup at the was truly breathtaking, and the food and service impeccable.

We want to congratulate not just the winners of awards last night, but everyone who was there, who were nominated, and everyone else in between.

We have a great hospitality industry in Ireland. North and South. We really do.

To be recognised as Ireland’s best cafe ( our Antrim Road store was the nomination) is actually a dream come true.

To open up in a such a warm and welcoming area of the city has been such a delight over the last 2 years.

We have made some mistakes along the way but are trying our best everyday to be better, more accommodating, progressive and consistent as we can be.

Hospitality is a hard gig. It’s been made even harder with the constant cost of living increasing, higher expectations from customers, no relief in our VAT bills, energy price increases…blah blah blah.

And that’s why this award is extra special, in such a time of uncertainty, pressure and hardship.

At the core of this prestigious award is our staff. They made this possible. And this one’s for them.

For the staff of the Antrim Roadđź“Ťand all our other sites including The OG mothership

But it’s also dedicated to many more…..

This is for the Chefs who have come and gone, the Chefs still with us.

The baristas, the waiting staff, the KPs who break their back everyday in the pot wash.

The part timers, the full timers, the guys who deliver our supplies.

for providing our amazing coffee beans,

and for their amazing cakes and sweet treats.

for the best bread on the Island,

for our branding and bringing our ideas to fruition.

Our regulars customers, our hardcore regulars ( you know who you are ) and just anyone who graces our doors.

This award is dedicated to all of you.

We are made up to finally get a seat at the table.

More to follow.đź’›

We are closing our Antrim Roadđź“Ťsite next Monday the 18th May. We are taking a day off to get suited and booted for the ...
13/05/2026

We are closing our Antrim Roadđź“Ťsite next Monday the 18th May.

We are taking a day off to get suited and booted for the next Monday.

We have a table at the awards so our staff can celebrate all their hard work since opening our doors.

So apologies. You will have to get your GM fix at one of the other sitesđź“Ťwhich are staying open as usual.

Wish us luck. And good luck to all the other nominations for the night!

More to follow…..💛

Cubanos are back 481 Upper Newtownards Roadđź“ŤFeaturing 12 hour slow roasted pork butts, ham hocks, melted swiss cheese, ...
12/05/2026

Cubanos are back 481 Upper Newtownards Roadđź“Ť

Featuring 12 hour slow roasted pork butts, ham hocks, melted swiss cheese, house pickles and old school mustard mayo. Toasted in the oven and finished on the panini press.

Served with house seasoned fries….💛

On while stocks last…..

What a weekend we had across the board….📍Our Antrim Road site is in full swing preparing new specials for the week.On to...
11/05/2026

What a weekend we had across the board….📍

Our Antrim Road site is in full swing preparing new specials for the week.

On today is our Spanish inspired scram dish….🇪🇸

Featuring Catalonian chorizo, spring and house pickled onions, parsley and smoked cheese….👀

Served alongside toasted sourdough from El Jefe himself Ricky Hay

On while stocks last….💛

GM CAPRESE STYLE SALAD Available 481 Upper Newtownards Roadđź“Ť rosemary & garlic focaccia, sliced buffalo mozzarella, hei...
01/05/2026

GM CAPRESE STYLE SALAD

Available 481 Upper Newtownards Roadđź“Ť

rosemary & garlic focaccia, sliced buffalo mozzarella, heirloom tomatoes, basil & almond pesto, balsamic glaze…💛

On while stocks last….

CHICKEN PARM Crispy breaded chicken breast, house made Napoli sauce, Givans grilled ham, melted Emmental cheese, freshly...
28/04/2026

CHICKEN PARM

Crispy breaded chicken breast, house made Napoli sauce, Givans grilled ham, melted Emmental cheese, freshly grated parmesan, rocket and pickled onion salad, mayo & pesto, pressed between rosemary & garlic focaccia. Served with house seasoned fries.

Available 481 Upper Newtownards Roadđź“Ť

On while stocks last….💛

MEATLOAF MARINARA available 481 Upper Newtownards Road…..📍Housemade Italian meatloaf served in garlic focaccia, mayo, ...
21/04/2026

MEATLOAF MARINARA available 481 Upper Newtownards Road…..📍

Housemade Italian meatloaf served in garlic focaccia, mayo, basil pesto, buffalo mozzarella, pickled red onion and rocket salad, housemade marinara sauce and fresh parmesan.
Served with with house fries.

On while stocks last….💛

Spring drinks specials available at all our sites, sit in or takeaway Pictured;▪️Golden Hour Iced Tea, made with breakfa...
06/04/2026

Spring drinks specials available at all our sites, sit in or takeaway

Pictured;
▪️Golden Hour Iced Tea, made with breakfast tea, honey & lemon.
▪️Green Zest Iced Tea, made with green tea, pineapple, ginger, lemon & honey.
▪️Matcha Cloud, made with a matcha cold foam, strawberry puree and coconut water.

More options to follow…

Address

481 Upper Newtownards Road
Belfast
BT43LL

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