22/06/2026
THE WORLD'S FIRST - A NEW ERA OF ICE CREAM VANS BEGINS
A landmark day for the ice cream industry.
Today, Whitby Morrison proudly unveils the world's first fully certified, purpose-built electric ice cream van, built on a brand-new Mercedes-Benz eSprinter chassis cab and approved through full Individual Vehicle Approval (IVA) certification.
This is not a conversion.
It is not a retrofit.
It is not a compromise.
This is a true next-generation ice cream van, designed, engineered and built from the ground up by Whitby Morrison and registered as a brand-new vehicle.
And there could be no better customer to receive it than Hocking's of North Devon.
For generations, the Hocking family have been renowned for producing some of Britain's finest ice cream. Their commitment to quality, tradition and innovation has earned them a place among the most respected names in our industry.
The relationship between the Hocking family and the Whitby family spans generations. Together, we have witnessed the evolution of the modern ice cream van. Today, together, we take the next step.
This vehicle combines the craftsmanship, expertise and design excellence that Whitby Morrison has become known for around the world with the latest electric vehicle technology from Mercedes-Benz.
The result is a stunning new vehicle that points towards the future of mobile ice cream retailing.
A future with lower emissions.
A future with quieter operation.
A future built on innovation without compromise.
Most importantly, it proves that the transition to electric is no longer a concept. It is here.
Whitby Morrison has always believed in leading from the front, and today marks the beginning of a new chapter for our industry.
The first step along a greener pathway.
The start of a new era.
Congratulations to the entire Hocking family, whose vision and commitment have helped make this historic vehicle a reality.
The future of ice cream vans has arrived.
