12/08/2026
The Idea2Market Regenerative Bioeconomy Initiative is supporting women entrepreneurs in Fiji and Samoa to transform local crops, traditional knowledge and innovative ideas into sustainable businesses that benefit communities and protect the environment.
“Across the Pacific, MSMEs underpin much of the Pacific’s local economic activity and family livelihoods, and women are the centre of that story. Pacific women have long been innovators, producers, traders, and community leaders. What initiatives like Idea2Market do is help unlock the commercial potential of that knowledge and talent in ways that strengthen incomes, food security, and long-term economic opportunity,” said The Asia Foundation Regional Representative, Sandra Kraushaar.
Read more in the Fiji Sun Newspaper article below.
Six women entrepreneurs will receive mentoring, product development and market access support.