23/07/2026
Unpopular opinion: loose leaf isnât automatically better than a tea bag. I say this as someone whose entire business is loose leaf.
The real enemy is never the bag shape, itâs whatâs inside it.
A lot of loose leaf sold in supermarkets is broken, low-grade leaf that didnât make the cut for anything better, dressed up loose in a tin to look premium.
Meanwhile a well-made pyramid bag, filled with whole or lightly broken leaf and given enough room to actually unfurl, can out-brew plenty of âpremiumâ loose leaf thatâs really just fannings with a nicer label.
What actually determines quality has almost nothing to do with format: leaf grade, how it was processed, how fresh it is, and whether the water has room to move through it properly. A tea bag that respects all four of those will beat loose leaf that ignores all four, every time.
None of this is an argument against loose leaf, itâs an argument against assuming the format does the work the leaf itself should be doing.
Judge the leaf, not the packaging it came in.
Change my mind. đ