A Contemporary Take on Classic French Steak Frites
VOL Group Launches The Cut: Steak & Fries in IAPM Mall
For immediate release:
Shanghai, China, March, 2014 –
VOL Group brings quality French steak frites to Shanghai's premier retail destination with the launch of its newest restaurant, The Cut: Steak & Fries, in IAPM Mall at 999 Huaihai Zhong Lu. The Cut: Steak & Fries is a modern approach to t
hat classic of French bistro cuisine, steak frites. The focus is a single, high-quality cut of steak, the rib eye, expertly prepared in 2 different ways both accompanied by unlimited homemade fries and a selection of fresh, seasonal salads. With service available for lunch, dinner, brunch and afternoon tea, The Cut promises to be the best all-around value for money for “steak & fries” in Shanghai. Head Chef Ebony Huebner's menu is the perfect mix of quality and affordability. One cut of steak is served in two different ways and at four different price points. The first option is 180 grams of Canadian Prime beef priced at 218 RMB (178rmb for 150 grams at lunch). It's presented sliced on a vintage-style ceramic plate and smothered in The Cut's signature secret steak sauce, a jealously guarded proprietary recipe that Huebner makes under the strictest secrecy. You'll be ordering extra fries just to sop up every last drop on your plate. The second option is a 280-gram cut (180 grams for lunch) available in three different grades of beef. There is a selection from Qingdao 258 RMB (188 RMB for lunch); 300-day grain-fed beef from New South Wales, Australia for 358 RMB (288 RMB for lunch); and the premium offering is Australian Tajima Wagyu beef with a marbling score of 6+ for 548 RMB (438 RMB for lunch). It's presented on a wooden cutting board with a choice of homemade sauces like truffle hollandaise or sweet bacon barbecue. The Cut's steaks are served as part of a set meal, which includes endless servings of crispy French fries cooked in a blend of duck fat and vegetable oil. Guests can also make unlimited visits to a buffet of fresh, seasonal salads, like mixed tomatoes with olives and oregano; prawns and avocado with quinoa; or even a classic Caesar. Nothing goes better with a plate of steak frites than a glass of red wine, and The Cut offers a list of affordable wines that start at 45 RMB by the glass and range from 250 to 800rmb by the bottle. A generous selection of premium draft and bottled beers is available. A crack team of bartenders mixes exquisite signature cocktails, too. For dessert Huebner showcases her talents as a pastry chef with a decadent selection of traditional French favorites like éclairs, mignardises, and the The Cut's signature chocolate bar made with 40% Valrhona milk chocolate. The Cut: Steak & Fries embodies modern sophistication with a bit of fun and whimsy. Its striking look and feel comes courtesy of Shanghai-based Italian design firm Kokai Studios. The restaurant spans two floors in IAPM with a post-industrial, funky décor. Filippo Gabbiani, the lead architect on the project, has employed simple materials like brick, reclaimed wood and steel along with quirky design elements, like meat cleaver-shaped door handles. The upstairs portion, where the bar is, feels like it's entirely separate from the mall. It's inside a gigantic glass box, which provides sweeping views of the Jing'an skyline. A spacious outdoor garden terrace will be the perfect spot for a sunset tipple and a steak. The Cut is located at 6–7/F, IAPM Mall, 999 Huaihai Zhong Lu, near Xiangyang Lu. Reservations can be made by calling (+86 21) 64435136 Hours of operation are daily, from 11.00 am–11.00 pm (Hours operation may be subject to change)
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