14/07/2026
Our latest campaign, MAGIC HOUSE, is inspired by three of our favorite friends and the choices they made to follow their dreams.
We call it Magic House because magic happens to those who believe in it.
For this campaign, our window has been transformed by local artist Haitao, and a new menu is now available to enjoy alongside the stories. Read the full stories in our Magic House Highlight.
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For over a decade, my trips to Tokyo have always included a haircut with Keizo-san. This week, he stood in an empty space in Ginza, describing the salon he had imagined long before it existed. Watching him speak, I was reminded of a giant neon sign I first saw on the facade of Macy’s New York years ago: BELIEVE.
It made me realize that every dream begins with someone daring to imagine it before anyone else can see it. The courage to believe in something that doesn’t exist yet, is what I call magic.