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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 5pm Sunday 9am - 5pm

Soul Chocolate

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Canada
Toronto, ON
Soul Chocolate

We are chocolate lovers, who also happen to be chocolatemakers. We source quality ingredients that m The team at Soul Chocolate loves, well, chocolate.

They make it from scratch, sourcing raw beans from around the world. Get your hands on some of this ethically sourced, amazing chocolate, and enjoy!

06/19/2026

Why settle for one flavor? 🤎
Our Iced Mocha comes with 16 chocolate options—find your perfect match.

🍹

06/17/2026

A little circle of chocolate, a lot of flavour. 🍫

Which one would you choose?

06/15/2026

Real strawberries. House-made purée. No shortcuts. 🍓

Sip it with matcha or keep it classic with a creamy Strawberry Latte. 🌿🥛

🍓

06/12/2026

Nothing fancy. Just done right. 🤎

Classic espresso, ice, and your choice of whole milk or our house-made oat milk.

06/10/2026

Summer just got sweeter. ☀️🍦🥤

We’re officially introducing our Summer Menu — featuring handcrafted frozen treats, refreshing iced drinks, and all the flavours you need to cool down this season.

Stop by, find your new favourite, and celebrate summer with us!

06/06/2026

June 7 is Ice Cream Day, and we have something exciting to share! 🍦

We’re officially launching our house-made Soft Serve this Sunday. Made in-house with the same care and quality that goes into all of our chocolate, it’s smooth, creamy, and ready for summer

Choose from vanilla, chocolate, or swirl and stop by for a taste.

Summer starts here. ☀️

06/02/2026

We’re hiring at Soul Chocolate

We’re looking for a Chocolate Production Assistant to join our team Sunday to Wednesday. It’s a hybrid role, so you’ll split time between the production kitchen and the cafe floor.

10 hour days, 4 days a week. 3 days off in a row, every week.

We want someone who loves chocolate and coffee, is good with people, and pays real attention to detail. No experience in chocolate? That’s okay, we’ll teach you. Starting at $18/hr. Coming with experience? let’s chat, as starting wages reflect experience.

Send an email to [email protected] and just tell us a bit about yourself. Keep it real, please don’t use AI to write it ;) cuz we’ll know!!

05/13/2026

We were approved for Whole Foods in November. By March, we were rejected.

It wasn’t because of the quality or the flavours. It was because of one tiny, overlooked error on our packaging.

The story: I made the claim that our product is Non-GMO. This is 100% true, but because I didn’t have the formal “Non-GMO Project” certification seal, the labels were flagged and we were rejected. Lesson learnt.

But it’s honestly a bit strange, isn’t it? It feels completely backwards. Shouldn’t it be mandatory to label products that are GMO, while being Non-GMO should just be the natural default?

Instead, the burden is on us to pay for certifications to prove what isn’t in our food. As these badges become more common, it creates a “pay-to-play” system where if you don’t have the sticker, people just assume you’re using GMOs.

I’d love your take on two things:
1. Should we pay for the certification or just wipe the claim from the design entirely?
2. Does seeing a “Non-GMO” badge actually change your mind at the shelf, or do you assume most premium products are clean anyway?

Even though we hired a regulatory pro to check our labelling, this still managed to slip through the cracks. I guess all you can do is learn and come back stronger.

On the plus side, our baking chocolate is still coming in hot to Whole Foods Ontario, so we’re celebrating that win.

Now, I’m going to go bake a brownie to take the edge off.

04/27/2026

☕ Coffee with Kyle | Weekly Learnings

What does tilapia have to do with chocolate? I flew to Colombia expecting to talk cacao. I ended up staring at a pond full of tilapia.

I spent a few days in Colombia, visiting Bogota, Garzon, and Gigante. I met with 3 different producers, all of whom grow cacao. They also raise fish.

Most media outlets have talked about the ‘cocoa crisis’ where pricing went super high causing manufacturers to raise their prices. Well, now that the price has receded to 1/4 of all time highs, there’s another crisis. Farmers aren’t making enough money.

So what do they do? Diversify. All three farmers had ponds with thousands of tilapia. With the current cost of cacao, I was told it is more profitable to raise fish.
When the big manufacturers were complaining about high prices, the farmers (some, not all) were happy. I say some, because in certain regions governments set the selling price of cacao — cutting those farmers out of the upside entirely.

When the price collapses, farmers do what they can to keep afloat and the chocolate makers celebrate. Mostly the big ones, who now have carved out more margin while their core costs recede.

I’m conflicted. Yes, the price as it was destroyed a lot of demand in the market. It is in my benefit for prices to drop. But when you meet face to face with human beings growing the fruit you use to make chocolate, there’s no celebrating.

Partners like work directly with cacao farmers, paying a premium for their cacao — and they’re the ones we want to work with. We’ve been buying their cacao for our Colombia 85% bar for years. Not only does it taste incredible, there’s a lot of good being done as well.

Anyways, I’m curious… has your chocolate consumption changed over the last year? How so? Drop a comment below — I’d love to keep this conversation going.

Next week I’ll be sharing if the same holds true for producers in Peru (currently typing this as I wait for takeoff to Lima!). Follow along so you don’t miss it. ☕

04/08/2026

We bought a slushy machine when it was -5 because we knew Toronto need frozen hot chocolates and sunny skies and warmer weather.

Well, we got the frozen hot chocolates and sunny skies. Warm weather should be here any minute now…

As we get going with the frozen drinks we’ll add in a monthly feature so keep your eyes peeled 🍨🍧

Address

20 Wagstaff Drive
Toronto, ON
M4L3W9

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	9am - 5pm

Website

http://www.soulchocolate.com/

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