08/31/2026
We thought we should introduce you to one of our favourite coffees from our summer lineup and debunk a little of the stigma around Brazilian coffee while we’re talking about it.
The Ipê from Fazenda Joia Rara is a bright, juicy and incredibly clean anaerobic natural. This Yellow Catuai opens with a hit of classic anaerobic funk, then settles into a super clean, fruit-forward cup with a juicy, sweet finish. Expect a medley of ripe fruit flavours and a lively acidity that makes this one perfect for summer.
Now to discuss why Brazilian coffee gets a bad rap…
There’s a perception that Brazilian coffee is all big farms, machine harvesting and commodity coffee. And while mechanised harvesting is certainly common in parts of Brazil, particularly in regions like Cerrado Mineiro, machine harvested doesn’t automatically mean bad coffee.
Brazilian producers have developed ways of managing harvest timing, ripeness, sorting and processing and these decisions have a huge impact on what ends up in your cup. The machine is just one part of a much bigger picture.
Brazilian coffee is incredibly diverse. From big, chocolatey, full-bodied coffees to delicate, fruity and beautifully complex coffees like this one, there’s a huge spectrum of flavour coming out of Brazil.
We’re not saying every Brazilian coffee is amazing just like not every Ethiopian coffee is amazing, but writing off an entire country because of how some of its coffee is harvested is missing the point.
The proof is in the pudding or in this case the cup
And this one is a pretty good example.
