05/12/2026
Hey everyone, I’m Joseph, the founder and current roaster at Coffeed. Today is our 3 year anniversary ☕️🎉
I’ve been drinking coffee for as long as I can remember, but it wasn’t until my mid 20s that I became obsessed with the beverage.
I’ve always been technically minded and probably a bit obsessive, so when I began roasting 13 years ago, I was immediately drawn not only to the craft, but also to the science behind it. From my very first roast, I became obsessed with trying to make coffee better, and that feeling never stopped.
When I began realizing how deep coffee really is, it completely sucked me in. I took my first origin trip in 2015 and followed that up in 2016 by opening my first roastery called Morning Roast. To say it was a challenge is an understatement. I focused more on the product than on the business, and chased my ideal qualities in the cup more than sales. I quickly realized the business model I had in place wasn’t sustainable, and that’s what led to planning Coffeed.
I knew I wanted something different for the shop. I wanted to showcase coffee’s true potential not only through great beans and brews, but by building a space where coffee is thoughtfully integrated into almost everything we do. I’ve always been a people pleaser, so more than anything, I genuinely want people to leave happy after visiting our shop.
I envision the future being the same. I want to continue pushing quality forward so the people around us have a place they genuinely love coming to.
Even if we grow into a few more of these someday, I never want to lose that appreciation for the craft and the people who made this possible. Because none of this exists without all of you.
Hope you all are having an amazing day! ☕️